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Ivo builds AI-powered contract intelligence products for enterprise customers including Meta, Uber, IBM, Intel, DoorDash, Mitsubishi Electric, and Coinbase. The company recently completed a Series B funding round after achieving 6x growth in 12 months.
As Director of Demand Generation, you will own Ivo's entire demand generation engine with direct accountability for qualified pipeline. This is a high-autonomy role centered on two core pillars: performance marketing and pipeline-driving campaigns.
On the performance side, you will own paid channel strategy and execution across Paid Search, Paid Social, Out-of-Home, Sponsorships, CTV, and emerging channels. You will manage budget planning, pacing, audience design, creative testing, and optimization. You will partner with and lead the agency on forecasting and strategic planning.
On the campaigns side, you will plan, build, launch, and measure integrated programs end-to-end, each designed to produce pipeline rather than vanity metrics. You will develop segmentation and targeting strategies for in-house legal buyers (General Counsel, legal ops leaders, CFOs, and COOs). You will own the marketing-to-sales funnel in partnership with Sales and RevOps, using lead quality, conversion rates, and pipeline progression as your primary metrics.
You will run rigorous experimentation and incrementality measurement, turning what works into repeatable playbooks. You will build AI-enabled workflows for creative production, targeting, reporting, and optimization to operate like a much larger team. Beyond the core paid engine, you will test new motions across ABM, events, partnerships, and outbound-assist programs, scaling what produces incremental pipeline.
The role requires managing a seven to eight figure annual paid budget, overseeing a marketing website (landing pages, conversion optimization, platforms like Webflow/Vercel/Framer), and operating with high autonomy in a fast-moving environment where you define process rather than inherit it.
REQUIREMENTS:
- 5+ years in B2B demand generation or performance marketing at high-growth software companies, with deep hands-on experience running paid channels at both operational and strategic levels
- Demonstrated track record managing real budgets and showing the pipeline they produced; experience owning a seven to eight figure annual paid budget required
- Proven ability to launch, scale, and kill campaigns based on evidence; ability to walk through end-to-end campaign execution with supporting numbers
- Strong analytical and measurement skills across attribution, experimentation, lead and account quality, and unit economics
- Proficiency in HubSpot, Salesforce, and BI tools; ability to build your own reporting
- Experience marketing to skeptical buyers in sales-assisted motions; experience with legal, finance, or security audiences is a plus
- Builder's instinct for AI-native tooling: programmatic personalization, automated workflows, rapid experimentation platforms
- Experience managing performance agencies and holding them to required standards
- Experience managing a marketing website including landing pages, conversion optimization, and website platforms (Webflow, Vercel, Framer)
- Comfort operating with high autonomy in a fast-moving environment
