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Campfire is a Series B next-gen core accounting platform built for modern mid-market finance teams. The company is replacing outdated ERP systems and manual accounting processes with an AI-native platform designed to help finance teams move faster and operate more efficiently.
You'll join Campfire's product marketing team as the second PMM, owning a specific focus area (product line, segment, or persona). In this role, you'll shape how the company positions and launches its products, provide Sales with the tools and messaging they need to win, and bring market insights back into product decisions. This is a shared-services role where you'll collaborate across Growth, Brand, Field, and Customer Marketing teams to maintain consistent messaging and storytelling.
Key responsibilities include:
- Develop and own positioning, messaging, and narrative for your focus area, grounded in customer research, win/loss analysis, and competitive intelligence
- Lead go-to-market execution for product launches, including tiering strategy, launch planning, internal readiness, content creation, and cross-team coordination
- Build and maintain comprehensive sales enablement materials (pitch decks, battlecards, objection handling frameworks, demo narratives) and conduct training with Sales and SDR teams
- Own competitive intelligence for your area: track competitors, maintain battlecards, and brief the field on competitive positioning
- Partner with Product on roadmap input, product naming, and pricing/packaging strategy
- Collaborate with Growth on campaign messaging and offers, with Brand on core narrative development, and with Customer Marketing on proof points for launches
- Measure impact: track enablement adoption, launch reach, pipeline influence, and message testing results
REQUIREMENTS:
- 4 to 7+ years of B2B software product marketing experience with end-to-end ownership of positioning and product launches
- Exceptional writing and storytelling skills; ability to make complex products simple without oversimplifying
- Comfort with research methodologies including customer interviews, surveys, win/loss analysis, and competitive teardowns
- Proven experience enabling sales teams with content they actively use
- Cross-functional operator who can run launches with Product, Sales, Customer Success, and Marketing teams without formal authority
- Analytical capability to size market segments, interpret pipeline data, and prioritize effectively
NICE TO HAVE:
- Domain experience in ERP systems
- Experience running pricing and packaging changes
- Familiarity with sales methodologies such as Command of the Message or MEDDPICC
