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Kraken, a leading crypto exchange platform founded in 2011 and trusted by over 10 million users globally, is seeking a Social Media Lead to drive the Kraken Pro brand across social channels. Kraken Pro serves serious traders with spot trading, margin, futures, staking, and OTC services.
In this role, you will own the social media strategy and execution for Kraken Pro, building a presence that reflects the quality and sophistication of the product. You'll be responsible for crafting platform-native content across X, Telegram, and other channels that resonates with the crypto trading community.
Key responsibilities include:
- Creating scroll-stopping, high-impact content tailored to each platform to maximize reach and engagement for Kraken Pro
- Monitoring trends across crypto Twitter and FinTwit, then rapidly producing timely, on-brand reactive content
- Actively engaging with the Kraken Pro community through replies, quotes, polls, memes, and meaningful conversations
- Building and maintaining a content calendar: creating posts, routing for approvals, scheduling, publishing, and monitoring performance metrics
- Translating product updates and ecosystem news into clear, compelling narratives
- Tracking growth and performance metrics, iterating based on data and experiments
- Partnering with Legal and Communications teams to ensure compliant, accurate, and regionally aligned messaging
You'll work in a fast-paced environment where markets don't wait for approval cycles. This is a role for someone who understands the crypto and fintech communities, moves quickly, and can balance speed with strategic thinking.
REQUIREMENTS:
- 3+ years of experience in social media, content creation, or marketing, ideally in fintech, crypto, or trading
- Demonstrated portfolio of social media content you've created that achieved strong performance (on brand accounts, personal accounts, or accounts you manage)
- Ability to work at speed under pressure; comfort with high-paced social channels
- Versatility in content creation: copy, memes, short-form video, charts, threads
- Strong writing, editing, and communication skills
- Creative and detail-oriented with ability to produce visually appealing content
- Proficiency in content tools (Figma, CapCut, or similar) or ability to brief design teams
- Good judgment about when to post and when to hold back
- Understanding of brand voice, community dynamics, and the crypto/fintech ecosystem
