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Salary: USD 110,000 - 152,000 / annual
Boulevard is a client experience platform for appointment-based self-care businesses (salons, spas, medspa, barbershops). This SEO/AEO Manager role owns Boulevard's organic visibility strategy across traditional search and emerging AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
You will own the SEO program end-to-end—technical SEO, on-page optimization, content strategy, internal linking, and link building—in partnership with the Content & Web team. Key responsibilities include leading technical SEO execution (site architecture, structured data/schema markup, Core Web Vitals, crawl and indexing health); building and evolving Boulevard's AEO (Answer Engine Optimization) strategy with answer-first content formatting and semantic reinforcement; conducting keyword research, entity mapping, and intent analysis to prioritize high-impact content; monitoring performance across traditional metrics (rankings, clicks, impressions) and next-gen metrics (citation frequency, share of voice, AI referral traffic); building dashboards and reports that communicate organic performance to stakeholders; partnering with Marketing Operations and Analytics to ensure accurate tracking and attribution tied to MQLs, SALs, and Demo Completes; and collaborating cross-functionally with Brand & Content, Web/Engineering, Product Marketing, and Growth teams.
You will identify opportunities to improve performance through automation, AI tooling, and process improvements. This is a high-leverage, hands-on individual contributor role where your decisions directly shape how Boulevard attracts and converts organic demand. Success requires technical rigor, staying ahead of how AI is reshaping discovery, and building systems that compound organic growth over time.
**Requirements:**
- 5–8+ years of hands-on SEO experience with clear accountability for organic traffic, rankings, and pipeline metrics (MQLs, SALs)
- Deep expertise in technical SEO: site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, indexing; ability to guide developers on technical implementation and measure impact
- Hands-on experience building AEO strategy and measurement, tracking citation frequency, brand mention share, and referral traffic from AI answer engines (ChatGPT, Perplexity, Google AI Overviews)
- Experience operating as a hands-on individual contributor, owning the SEO program end-to-end and partnering with content and web teams
- Strong content and keyword instincts; experience running keyword research, intent analysis, and content gap analysis
- Highly analytical; able to diagnose ranking or visibility drops and identify opportunities to capture more search share
- Experience building and maintaining dashboards, reporting, and performance narratives for organic channels
- Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement
- Experience working cross-functionally with Content, Web/Engineering, Product Marketing, and Demand Gen
- Experience evaluating and implementing new AI tools for content production or SEO workflows, including work with Claude Code and/or Codex
**Bonus:**
- Experience in B2B SaaS, vertical SaaS, or multi-location business models
- Hands-on experience with AI visibility/citation tracking tools (Peec, Profound, Scrunch, AirOps)
- Exposure to emerging AI crawling protocols and formats (llms.txt, plain-markdown pages for LLM consumption, schema implementation)
- Experience with international or multi-region SEO
- Experience with Sigma, Looker, and other reporting platforms
