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Campfire is a Series B, AI-native core accounting platform built for modern mid-market finance teams, replacing outdated ERP systems with intelligent automation.
You will own Campfire's organic search strategy across both traditional search results and AI-generated answer engines (AEO). Your mandate is to grow qualified organic traffic and pipeline while establishing Campfire as a cited source when buyers ask questions in the accounting and finance software category.
Key responsibilities:
- Develop and execute the organic search strategy and roadmap, including keyword and topic research, site architecture, technical SEO, on-page optimization, internal linking, and a content program directly tied to pipeline generation.
- Build the answer-engine optimization (AEO) program: identify questions buyers ask LLMs and AI search surfaces, create and structure content for retrieval and citation (schema, entity clarity, source-worthy pages), and track share of citation over time.
- Collaborate with the Content/Storytelling team to align on search-intent and answer-intent content strategy, shared voice, and editorial calendar to avoid duplication.
- Partner with the Social Media Manager on Reddit and community initiatives that strengthen AEO visibility authentically.
- Own technical SEO health: crawlability, Core Web Vitals, structured data, site migrations, and performance optimization (working with web owner or agency).
- Build comprehensive measurement frameworks for both search surfaces: rankings, organic pipeline attribution, AI-visibility tracking, and reporting on qualified demand drivers.
- Run digital PR and link-earning programs based on original data, tools, and research.
You will report on progress in 60 days with a completed technical and content audit, published SEO/AEO roadmap with quarterly targets, live baseline measurement for organic pipeline and AI-answer visibility, and the first AEO-optimized content cluster shipped.
Requirements:
- 7+ years of B2B SEO experience with demonstrated pipeline impact, including at least one program built from scratch or turned around.
- Hands-on proficiency with standard SEO tools: Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog or similar; comfortable in a CMS.
- Working understanding of how LLM-based search and answer engines retrieve, rank, and cite sources; clear perspective on what is real versus hype in AEO.
- Strong technical SEO fundamentals; ability to write specifications engineers can act on.
- Content strategy expertise: brief writers, edit for clarity, understand what makes a page source-worthy.
- Analytical mindset with structured approach to building measurement before scaling.
Nice to have:
- Experience with AI-visibility tracking tools (Profound, Peec, or custom trackers).
- Basic Python or SQL for scaled analysis.
- Multi-region or international SEO experience (EMEA expansion underway).
