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Nearmap is a property intelligence platform transforming how the world understands the built environment. This role owns the conversion and performance strategy for Nearmap's website, the company's highest-volume sales asset.
You will architect the reporting infrastructure and lead a global A/B testing programme end-to-end, from hypothesis development through statistical validation to commercial interpretation. Your work directly connects web behaviour to revenue outcomes, moving beyond last-click attribution to build comprehensive measurement models.
Key responsibilities include:
- Owning the global A/B testing programme, designing experiments, and validating results
- Designing and executing conversion funnel optimisation across trial funnels, lead pathways, and regional journeys
- Prioritising the testing roadmap by pipeline impact rather than traffic volume
- Building and maintaining web performance dashboards for go-to-market stakeholders across growth, sales, digital, and brand teams
- Delivering monthly and quarterly performance analysis to the VP of Digital Marketing and senior leadership with clear recommendations
- Implementing attribution models that connect web behaviour to revenue outcomes
- Identifying and closing measurement gaps across the funnel, ensuring data integrity in GA4, Google Tag Manager, and connected platforms
- Acting as the analytics and conversion authority for the GTM team, enabling better decision-making across growth, sales, and digital functions
You bring 6–8 years of web marketing, CRO, or digital marketing experience in B2B SaaS, with a proven track record of measurable pipeline contribution. You have demonstrated ownership of A/B testing programmes end-to-end, expert-level proficiency in GA4 and Google Tag Manager, and hands-on experience with major CRO platforms (Optimizely, VWO, or equivalent). You understand attribution modelling deeply, read data to build strategic pictures, and translate insights into roadmap decisions. Experience presenting web performance analysis to senior leadership and working across North America and ANZ markets simultaneously is valued. A bachelor's degree in Marketing, Business, Communications, or related field is preferred; relevant certifications (Google Analytics, CXL CRO) are valued but not required.
