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Clue is seeking a Senior User Acquisition Manager for Paid Social to lead the company's next phase of growth. This is a 2-year, Berlin-based role reporting to the Director of Growth, focused on owning both strategy and execution of paid social acquisition across Meta, TikTok, and emerging channels.
You will drive paid social performance end-to-end, setting full-funnel strategy from awareness through conversion and running execution including setup, budgets, pacing, and optimization against growth targets. You'll identify, test, and scale growth opportunities across existing and emerging channels (Reddit, YouTube, etc.), and cover Google Ads and Apple Search Ads to ensure continuity and cross-channel learnings.
A core part of this role is leading test-and-learn initiatives with a growth mindset. You'll build structured testing processes with clear hypotheses and rigorous experiments across audiences, bidding, and creative. You'll design and run incrementality tests to understand true growth drivers beyond platform-reported attribution, partnering with Data teams to turn insights into budget and channel recommendations. You'll write creative briefs for your channels, including UGC and creator content, and systematically A/B test concepts and formats.
Cross-functional collaboration is essential. You'll share creative and performance learnings with the creative team, align internal and external stakeholders on priorities and testing, and work with Brand, Science, and Legal to ensure campaigns balance performance with scientific accuracy, inclusivity, and user trust. You'll develop close relationships with partner teams at Meta, TikTok, and emerging platforms to access best practices, betas, and support.
You'll also systematize processes and scale impact by owning quarterly roadmap planning for your channels, documenting test results and learnings for the Growth team, and improving workflows to increase speed, scale, and efficiency.
Clue empowers women and people with cycles to make informed decisions about their health. The company breaks down barriers, myths, and taboos, and operates in a science- and privacy-first environment. The role offers a flexible hybrid workplace with regular office time in Berlin, professional development budget, Urban Sports Club membership, and an inspiring office space in the heart of the city.
REQUIREMENTS:
- 5+ years in paid social with deep, hands-on expertise in Meta and TikTok, and full ownership of campaign execution and optimization
- Proven track record of scaling paid acquisition for app-first products, ideally in subscription-based, health, or regulated environments
- Strong analytical foundation: confident budget management, deep performance data analysis, understanding of incrementality and attribution limits
- Hands-on experience with MMPs such as Adjust or AppsFlyer, and solid grasp of app tracking constraints (IDFA/ATT, SKAN, GDPR)
- Experience briefing and guiding creative teams, agencies, or creators, using performance insights to shape output
- Strong project management skills to juggle multiple stakeholders, priorities, and timelines
- Clear communicator who bridges performance, ad platform, and creative teams
- Senior individual contributor who thrives on ownership and can step in across channels as needed
- Alignment with Clue's mission and genuine commitment to science- and privacy-first environment
- Familiarity with Google Ads, Apple Search Ads, and other platforms is a plus
