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Wealthsimple is Canada's leading financial innovator serving over 4 million Canadians with managed investing, trading, cryptocurrency, tax filing, and spending/saving products. The company holds over $155 billion in assets under administration.
You will own net-new customer acquisition for Wealthsimple Business, the SMB segment offering business banking, spending, investing, and employee savings solutions. This is a build-from-scratch role: the acquisition engine for this segment doesn't yet exist, so you'll define it, test what moves the needle, and scale what works rather than optimize existing channels.
Key responsibilities:
- Own SMB-specific acquisition across paid media, partnerships, content, community, and experimental channels; define the channel mix from the ground up
- Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that become repeatable, scalable campaigns measured through to pipeline handoff to Sales
- Test positioning and messaging to introduce Wealthsimple Business to SMBs for the first time
- Own growth-motivated webinars and programs aimed at reaching new audiences (not nurturing existing ones)
- Partner with the Demand Gen Specialist to ensure acquisition experiments feed nurture strategies and vice versa
- Embed AI into daily work: creative and copy iteration, audience research, campaign experimentation to move faster and test more
You'll work in a hybrid environment with over 1,500 employees across North America. Benefits include top-tier health and life insurance, employer-matched group savings, 20 vacation days plus 4 wellness days and unlimited sick/mental health days, 90 days per year to work outside Canada, and employee resource groups.
REQUIREMENTS:
- 4–6+ years in growth or performance marketing with a track record of generating demand and measuring it through to downstream pipeline value
- Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis (not just executing media plans designed by others)
- Comfort operating in segments or products with limited brand awareness; understanding how messaging, channel mix, and creative differ when introducing a new category versus comparing features
- Experience running net-new-audience programs (webinars, partnerships, co-marketing) aimed at reaching new audiences, not nurturing existing ones
- Analytical mindset: using data to diagnose funnel problems, prioritize opportunities, and recommend next steps (not just reporting results)
- Clear written communication: translating test results and positioning ideas into actionable insights for cross-functional teams
- Demonstrated habit of using AI to accelerate work: lead enrichment workflows, generating and testing creative at scale, surfacing insights from data faster
NICE TO HAVE:
- Experience running go-to-market for product or benefit launches across paid, lifecycle, and product surfaces
- Experience in consumer fintech, investing, brokerage, trading, or crypto platforms
- Experience marketing specifically to SMBs, understanding how they discover, evaluate, and choose financial products
