SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
DocPlanner Group is the world's largest healthcare platform, connecting 24 million patients with 280k doctors across 13 countries. The Paid Marketing team is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media campaigns targeting doctors and clinics across nine markets.
This is a hybrid strategist/operator role balancing creative thinking with process discipline and data analysis. You will serve as the bridge between performance data and creative output, translating insights into sharper briefs, faster production cycles, and continuously improving testing roadmaps.
Key Responsibilities:
Creative Strategy: Define creative strategy and testing roadmaps for paid campaigns across all markets and ad platforms, aligned with performance goals. Translate campaign objectives and audience insights into clear, actionable briefs. Partner with local market teams to adapt global creative direction to local nuances—language, culture, and regulatory requirements.
Asset Preparation & Coordination: Own end-to-end production workflow from brief through content and design coordination, review, localization, and trafficking. Coordinate with in-house designers and freelancers to maintain predictable timelines. Build and maintain repeatable processes—briefing templates, naming conventions, approval workflows—to reduce bottlenecks and rework.
Creative Intelligence & Testing: Run structured A/B and multivariate tests across Meta and other paid channels, defining hypotheses, success metrics, and test cadence. Build creative performance reporting using Meta Ads, Tableau, and Amplitude to identify which elements—format, hook, messaging, visual style—drive results. Maintain a creative intelligence repository documenting what works by market and format.
Tracking & Measurement: Ensure creative-level tracking is implemented and tagged correctly in partnership with the tracking/tech team for accurate performance attribution. Monitor creative fatigue and flag refresh cycles proactively before performance declines.
Team Flexibility: Step into hands-on campaign management when needed, covering colleagues' absences or supporting new market initiatives.
Requirements:
- 4+ years in performance marketing with proven track record in creative strategy, or media buying background with hands-on paid social creative experience (Meta Ads required; TikTok, Google, LinkedIn, or Bing a plus)
- Hands-on experience in paid media performance, including campaign setup and management; able to step into hands-on campaign management when team capacity is stretched
- Demonstrated experience managing creative production across multiple stakeholders—designers, agencies, local teams—at scale
- Strong analytical skills; comfortable pulling and interpreting creative performance data independently
- Experience designing and running structured creative tests, not ad hoc experimentation
- Strong project management and cross-functional communication skills
- Fluent English required; Spanish and/or Portuguese a strong plus
- Comfortable operating across multiple markets and cultures simultaneously
Nice to Have:
- Familiarity with Amplitude, Tableau, HubSpot, or Creative Intelligence tools
- Experience with creative automation or dynamic creative optimization (DCO) tools
- Background in healthcare, marketplace, or subscription business models
