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Salary: USD 139,000 - 163,000 / annual
Airbnb is seeking a Senior Social Manager for Instagram to shape the brand's presence on the platform. Instagram is where Airbnb's brand shows up most visibly—a space where travel, culture, and belonging come to life as something people choose to spend time with, not as a point of sale.
In this role, you will define Airbnb's Instagram strategy and execution, combining creative instinct, editorial judgment, and deep platform expertise. You'll be responsible for air traffic control across all social content to ensure coherence, ideating and creating Instagram-native content across Reels, Carousels, and Stories. You'll partner closely with internal teams and external creators to develop original content designed specifically for the platform, while maintaining a constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior.
Key responsibilities include developing original, repeatable content frameworks that build a coherent, evolving brand narrative; owning accurate, timely publishing and real-time community engagement; partnering with analytics teams to measure impact and refine strategy; and spotting cultural moments early to translate them into relevant, on-brand storytelling.
You think like an editor with a clear point of view on taste and visual language. You understand pacing, sequencing, and how individual posts ladder into a broader narrative. You've likely played a meaningful role in shaping and growing an account, with strong perspective on format and storytelling. You thrive in fast-moving environments, are comfortable making decisions with imperfect information, and are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant.
The successful applicant must be based in San Francisco, California due to the nature of this position.
REQUIREMENTS:
- Have managed or significantly grown an Instagram account (for a brand, creator, or yourself)
- Bring a strong editorial point of view and clear sense of taste across content, design, and storytelling
- Understand how content performs on Instagram and can articulate why
- Can move from idea to execution seamlessly—concepting, articulating, and publishing social-native content
- Think in ideas and community, not just posts—shaping how content connects with audiences over time
- Can dive into community development and management in a way that feels ownable and distinctive for the brand
- Spot cultural moments early and translate them into relevant, on-brand storytelling
- Constantly push for work that feels sharper, more distinctive, and more culturally resonant
- Thrive in fast-moving environments and are comfortable making decisions with imperfect information
