SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 127,000 - 223,000 / annual
Ethos is a life insurance technology company transforming how life insurance is bought, sold, and underwritten through a three-sided platform serving consumers, agents, and carriers. The company offers instant, accessible products with no medical exams required, democratizing access to life insurance.
You will lead scriptwriting across TV, radio, podcast, and paid social channels. This role focuses on direct response creative—15 and 30 second TV spots, radio reads, and UGC (user-generated content) scripts that perform across Meta, TikTok, and YouTube. You'll also support influencer partnerships, crafting talking points and creative direction that feel authentic to creators rather than corporate.
Key responsibilities include:
- Concepting and writing scripts for TV, radio, and podcast in direct response formats (15/30 seconds) from brief through final delivery
- Creating UGC scripts during TV production shoots and adapting them for standalone paid social content
- Supporting influencer efforts with scripts and talking points that give creators clear angles without feeling scripted
- Developing original creative territories and angles that push beyond current campaigns
- Attending TV and UGC shoots to refine concepts in real time
- Collaborating with the Creative Director of Offline, producers, editors, and performance marketing teams
- Leveraging AI tools to move faster while maintaining creative judgment and taste
- Staying current on direct response best practices, broadcast trends, and creator culture
- Writing with performance in mind: every script needs a hook, narrative arc, and clear call to action
You'll report to the Creative Director of Offline and work in a fast-moving environment where creative sharpness and conversion performance go hand in hand.
Qualifications:
- 8+ years writing for TV, radio, podcast, and paid social or UGC channels, with portfolio spanning broadcast direct response and digital creator content
- Deep understanding of direct response creative for TV and radio; ability to build hooks and calls to action into 15 and 30 second formats
- Experience writing UGC and paid social scripts for Meta, TikTok, and YouTube
- Experience writing for influencer partnerships with ability to give creators direction that reads as their own voice
- Comfort on TV and UGC shoots; ability to adapt scripts in the moment
- Strong instinct for what makes performance creative convert, paired with genuine creative taste
- Fluency in AI tools for concepting and drafting
- Ability to generate high volume of concepts without losing creative sharpness
- Collaborative, fast-moving approach; works well with producers, editors, directors, and performance teams
