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sennder is Europe's leading digital freight forwarder, revolutionizing road logistics through proprietary technology and automation. We are seeking a Senior Sales Executive to join our Region West team based in Berlin (with remote work flexibility within Germany) to drive new business growth in the Full Truckload (FTL) logistics market.
You will be responsible for acquiring large-scale enterprise accounts and operating at the intersection of logistics innovation and traditional freight. Your core responsibilities include:
• Lead Generation: Prospect and develop new leads through cold and warm outreach, generating customer opportunities
• New Business Acquisition: Understand prospect needs and convert opportunities into customers by leveraging sennder's technology and expertise
• Strategic Qualifying: Execute go-to-market strategy to penetrate the market using existing relationships with large-scale shippers
• Complex Deal Orchestration: Navigate long-term, multi-stakeholder procurement cycles and manage large-scale freight tenders with competitive, profitable proposals
• Commercial Ownership: Maintain end-to-end ownership of revenue targets, pricing strategies, and margin health
• Market Presence: Build deep relationships with senior decision-makers and act as the face of the company
• Cross-Functional Leadership: Partner with Pricing, Account Management, and Operations teams to ensure seamless onboarding and long-term success
• Data-Driven Autonomy: Utilize internal data platforms and AI to make informed decisions regarding network density and customer prioritization
• Pipeline Ownership: Full ownership from lead generation through prospecting, pitch, pricing, and close
• RFP Leadership: Lead RFP process activities including completion, documentation review, and stakeholder distribution
• Pricing Strategy: Help form pricing strategy aligned with business objectives and communicate goals to customers
• Customer Growth: Work with account management and carrier teams to drive top-line growth for existing customers
Requirements:
• Proven, direct 5+ years of experience in Full Truckload (FTL) commercial sales across Europe
• Deep understanding of FTL market nuances and broader road freight dynamics
• Credible network of relationships with large shippers and proven ability to open doors at enterprise level
• Demonstrable track record of new business generation (hunter mindset, closer mentality)
• Strategic thinking focused on long-term partnerships rather than transactional business
• Experience in non-asset-based or similarly complex, high-velocity logistics environments
• Extensive experience managing complex RFPs, large tenders, and enterprise-level negotiation cycles
• Sharp commercial acumen with P&L focus; ability to price competitively while maintaining sustainable margins
• Ability to travel frequently for in-person meetings across region
• Fluency in German (must-have); English proficiency required (company language)
• Comfort with digital tools, automation, and AI-enabled workflows
• Ability to use AI tools responsibly and effectively to improve productivity and decision-making
• Collaborative spirit; thrive in data-guided, relationship-driven environments
