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G2 is the world's largest software marketplace, recently merged with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights for B2B software buying decisions. The company serves 200M+ annual visitors and hosts 6M verified reviews.
You will join the AMER Revenue team as a Senior Sales Enablement Manager, driving high-impact, scalable field enablement solutions across the region. This role focuses on translating central enablement programs into real behavior change through reinforcement and coaching. You'll work directly with frontline leaders and representatives across Customer Success, Account Managers, Account Executives, and Business Development Representatives.
Key responsibilities include:
- Activating central enablement programs for AMER, customizing initiatives to meet regional team needs
- Collaborating cross-functionally with Revenue and Marketing leadership to establish effective sales playbooks aligned to customer journey motions
- Acting as lead subject matter expert, translating marketing and product initiatives into training that drives behavior change and adoption
- Designing and managing learning programs, including learning objectives, enablement materials, and training experiences
- Facilitating hybrid and live learning sessions
- Delivering customized coaching for specific cohorts to improve role efficacy
- Measuring program impact through data analysis, identifying trends, and iterating quickly
- Applying AI to enablement where it adds value—accelerating content creation, personalizing coaching, and diagnosing rep performance
- Supporting onboarding, SKO planning, and offsites
- Ensuring effective change management and manager enablement across programs
G2 operates with PEAK values (Performance, Entrepreneurship, Authenticity, Kindness) and emphasizes a value-driven, global community culture with people-led ERGs and intentional DEI and philanthropic initiatives.
REQUIREMENTS:
- 4+ years of experience in sales enablement
- Previous experience in sales leadership or client-facing sales roles
- Experience in sales enablement at a B2B SaaS company
- Ability to create clear priorities mapped to business objectives
- Proven track record leading organizational change initiatives in B2B sales environments with measurable program impact
- Dynamic, engaging, and agile presenter capable of commanding a room, leading colleagues to self-discovery, and providing insightful feedback in a safe environment
- Demonstrated sales and business acumen with experience owning programs and acting as SME when developing learning objectives with partners
- Strong understanding of sales concepts, processes, and methodologies
- Proficiency with Salesforce, Gong, ZoomInfo, LinkedIn Sales Navigator, Groove, Highspot, Lessonly, or comparable sales tools
