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Yassir is seeking a Senior Sales & Business Development professional to lead revenue growth in Morocco and the Moroccan diaspora (MRE) market. This is a hands-on sales role combining strategic account development with regional expansion across West and North Africa.
Key Responsibilities:
- Develop the MRE (Moroccan diaspora) business as a priority: identify advertisers whose growth depends on diaspora audiences, pitch Yassir's diaspora-targeting capabilities, and drive deals to close.
- Build a strong local portfolio of direct advertisers, media agencies, media buying centrals, and public/private RFP opportunities.
- Capture regional opportunities with teams in Abidjan, Dakar, and Algiers when Morocco serves as the entry point for pan-African or diaspora campaigns.
- Collaborate with strategy, creative, and AdOps teams to build commercial proposals; hand off to account management post-signature.
- Maintain CRM hygiene, forecast accuracy, and provide market intelligence on the Moroccan advertising landscape.
About the Company:
Yassir is a digital advertising and media platform operating across Africa, with a focus on programmatic advertising, diaspora marketing, and multicultural audience targeting.
Requirements:
- 8–15 years of B2B sales experience with a proven track record of enterprise hunting and closing.
- Active network among marketing, communications, and C-suite decision-makers in Morocco, ideally in banking, remittance, telecom, real estate, transport, tourism, or insurance.
- Experience in ad sales, media agencies, trading desks, or digital media is highly valued. If not, genuine curiosity about digital and data (programmatic training provided in-house).
- Sincere interest in diaspora economics and multicultural marketing.
- Comfort with prospecting and field work in a rapidly scaling environment.
- Fluent French and Moroccan Arabic; professional English. Spanish or Dutch a plus.
