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Bybit is a leading cryptocurrency exchange and digital financial platform serving over 80 million users across 200+ countries. Founded in 2018, the company operates a seamless ecosystem spanning trading, payments, wealth management, custody, institutional services, and Web3.
You will own the affiliate growth strategy and execution for the Mandarin-speaking market, reporting to the global Business Development team. This is a ground-level role where you'll source and build relationships with crypto communities, key opinion leaders (KOLs), high-net-worth (HNW) individuals, and professional traders to drive user acquisition and deepen Bybit's presence in one of the world's most active retail crypto markets.
Key Responsibilities:
- Proactively identify, recruit, and develop affiliates with communities of HNW clients, professional traders, and active crypto participants
- Source and manage relationships with crypto KOLs, influencers, and media channels; negotiate campaigns, co-branded content, and referral programs that drive registrations and trading volume
- Build and maintain direct relationships with high-net-worth individuals and trading groups; serve as their primary Bybit contact, ensuring access to relevant products (OTC desk, VIP programs, institutional-grade features)
- Devise creative, locally-relevant user acquisition strategies that go beyond standard playbooks
- Stay on top of crypto regulation, competitor activity, and community sentiment; feed insights back to regional and global leadership
- Own and report on affiliate acquisition OKRs (registration, deposit conversion, trading volume, retention) and iterate based on data to improve ROI
- Work closely with product, compliance, marketing, and VIP teams to localize offerings and ensure best-in-class Mandarin-speaking user experience
Requirements:
- 3+ years of solid experience in cryptocurrency, FX, fintech, or financial services with demonstrable track record of building affiliate networks or BD pipelines from scratch
- Business development or affiliate management experience; understanding of referral economics, commission structures, and partner lifecycle management
- Strong project management skills; comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously
- Data-driven mindset; understanding of acquisition OKRs (CPA, LTV, deposit conversion, volume per referred user) and ability to use segmentation and analytics to optimize performance
- Fluent in Mandarin (non-negotiable; you'll operate between global HQ and local partners daily)
- Self-starter mentality; proactive in identifying opportunities and bringing plans to execution
Nice to Have:
- Previous experience at a crypto exchange
- Experience working across time zones and cross-cultural teams in global organizations
- Genuine passion for blockchain technology, DeFi, and evolving crypto payments space
- Existing relationships with Mandarin-speaking financial media, fintech associations, or institutional broker networks
