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Checkmarx is the leader in agentic application security, delivering enterprise-grade protection to help organizations lower engineering costs and accelerate development velocity. The Checkmarx One platform scans trillions of lines of code annually, enabling companies to cut vulnerability density by more than half. The company is trusted by 1,600+ customers across 70+ countries, including major enterprises and governments worldwide.
We are seeking a strategic and execution-focused Senior Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security solutions. This role drives pipeline growth, accelerates deal velocity, and increases brand awareness among enterprise and mid-market customers. You will partner closely with regional sales, channel partners, and global marketing teams to deliver high-impact campaigns tailored to technically sophisticated audiences including CISOs, DevSecOps leaders, and developers.
Key Responsibilities:
Field Marketing & Events: Own end-to-end events strategy and calendar across UKI, Netherlands, and Nordics, spanning third-party industry conferences to proprietary roundtables, executive dinners, and webinars. Pre-event duties include defining target account and invite lists with sales, shaping agendas, briefing SDRs on outreach cadences, and managing budgets and logistics. During events, oversee on-site execution, lead capture systems, and real-time hot-lead handoff to sales. Post-event, own lead scoring, structured follow-up cadences, pipeline attribution reporting, and ROI analysis.
Regional Strategy & Planning: Own NEUR regional marketing strategy aligned with global revenue goals. Translate global campaigns into regionally relevant event and field programs. Segment markets and prioritize accounts and events based on ICP, maturity, and opportunity size.
Demand Generation: Own regional marketing-sourced pipeline targets aligned to revenue goals with focus on target accounts. Build and execute integrated campaigns (events, digital, content syndication, paid media) driving consistent top-of-funnel volume. Maintain visibility into pipeline targets and ensure clean MQL-to-SQL handoff. Optimize funnel performance using data-driven insights.
Account-Based Marketing: Lead ABM initiatives for top-tier enterprise accounts. Partner with sales to develop account-specific engagement plans and personalized campaigns. Support deal acceleration through tailored content, executive engagement, and field programs.
Content Localization & Messaging: Adapt global AppSec messaging for Northern European audiences with high technical expectations. Collaborate with product marketing on positioning for DevSecOps and security buyers. Support development of regional case studies, customer advocacy, and thought leadership.
Sales & Partner Alignment: Act as trusted marketing partner to regional sales leaders on event strategy and execution. Enable channel and technology partners with co-marketing events and MDF programs. Align with SDR teams on effective lead follow-up and conversion.
Analytics & Reporting: Track event and campaign performance, pipeline contribution, and ROI across NEUR. Provide regular reporting and insights to regional and global stakeholders. Use data to refine event selection, targeting, messaging, and channel effectiveness.
Requirements: Not explicitly stated in the provided posting text.
