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SoSafe is a human risk management platform backed by leading VCs (Highland Europe, Global Founders Capital) that helps organizations transform cybersecurity from a vulnerability into a proactive defense layer through behavioral science and data-driven learning.
You will own pipeline and ARR growth across the DACH region (Germany, Austria, Switzerland) as a Senior Regional Marketing Lead. This role is fundamentally about regional growth ownership—connecting inbound and outbound campaigns into a unified engine, understanding the full regional marketing mix, and making data-driven investment decisions.
Key responsibilities include:
**Regional Pipeline & Growth:** Own DACH marketing strategy with focus on pipeline generation and revenue influence. Build and run connected inbound and outbound campaigns. Own the regional outbound engine, partnering with SDR/BDR teams on targeting, messaging, and campaign plays. Build inbound programs across content, nurture, SEO and paid channels. Partner with Sales to define and refine target accounts based on ICP fit, intent, and engagement. Use account, intent, firmographic and technographic data to prioritize focus. Test new approaches like multi-threading, trigger-based outreach, and intent-led campaigns. Continuously optimize based on conversion and pipeline performance.
**DACH Strategy & Budget Ownership:** Act as regional marketing owner, bringing local market insight and competitive understanding into wider strategy. Own the DACH marketing budget and decide where investment has greatest impact. Move budget toward working channels rather than defaulting to established approaches. Use events strategically as part of broader growth strategy. Partner with Growth Marketing on paid programs (LinkedIn, retargeting, search). Work with Customer Marketing and Customer Success to turn customers into references and advocates.
**Cross-Functional Partnership:** Work closely with Sales and SDR/BDR leadership. Partner with Product Marketing and Demand Generation to localize global campaigns. Work with RevOps to ensure campaign performance and revenue data are visible and actionable.
**Analytics & Optimization:** Own reporting across regional pipeline generation, account engagement, conversion, and marketing-sourced/influenced revenue. Set regional targets and forecast performance. Regularly review performance with leadership, identifying where to double down or change direction. Take a test-and-learn approach with structured experiments.
**Requirements:**
- 7+ years B2B field marketing, demand generation, growth marketing or similar role with proven experience across inbound and outbound campaigns
- Strong track record of generating measurable pipeline and revenue impact
- Experience owning regional go-to-market strategy and turning market insight into clear plans
- Confidence managing and allocating marketing budget based on performance
- Strong understanding of B2B buyer journeys and relationship between Marketing, SDR/BDR and Sales
- Strong analytical skills to understand funnel performance and make commercial decisions
- Experience working cross-functionally with Sales, RevOps, Product Marketing and Demand Generation
- Confidence presenting strategy and recommendations to senior stakeholders
- Fluent German and English
- Preferred: B2B SaaS, cybersecurity or complex B2B sales environment experience; deep understanding of DACH market, local buyer behavior and business culture
- Nice to have: ABM experience (account tiering, personalization, intent-based targeting); experience marketing into cybersecurity, public sector or regulated industries in DACH
- AI fluency expected—comfortable using AI tools to improve work
