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Airwallex is an AI-native financial operating system serving over 675,000 businesses globally, including McLaren Racing, Qantas, SHEIN, and TikTok. The company provides regulated financial infrastructure for global payments and commerce, operating across North America, Europe, the Middle East, and Asia-Pacific with 2,300+ employees across 27 offices.
The Senior Product Marketing Manager, EMEA will bridge the gap between customers, commercial teams, and product teams in the EMEA region. This is a pivotal role focused on delivering consistency and simplicity in product positioning while driving success in enablement, product launches, and go-to-market strategy.
Key responsibilities include:
- Develop deep understanding of customers, needs, competitors, and Airwallex's unique edge to inform value proposition development
- Define, test, and refine global product positioning, messaging, and value proposition in collaboration with product, sales, and marketing teams
- Plan and execute effective product launch strategies across sales, marketing, pricing, and operations for new features and products
- Deliver compelling end-to-end customer experiences across touchpoints including website, emails, content, and sales decks
- Leverage qualitative and quantitative insights to test hypotheses and make data-backed decisions
- Work cross-functionally across global and regional strategy, product, sales, and marketing teams to drive impact
Requirements:
- 7+ years of experience in product marketing, marketing, or product strategy at a fast-growing tech company
- Bachelor's degree or equivalent
- Experience launching go-to-market campaigns with regional commercial and marketing teams to drive product adoption and usage
- Strong written and spoken communication skills with ability to articulate complex concepts simply
- Self-starter who can identify and prioritize opportunities and dig deep into problems
- Track record of collaborating and driving impact across cross-functional teams (sales, operations, design, marketing, product, data analytics)
Preferred qualifications:
- Financial Services and/or Financial Technology background
- Experience with global go-to-market campaigns supporting SME and/or Enterprise businesses
