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Salary: USD 135,000 - 165,000 / annual
Wander is a Series B travel tech company building the next-generation operating system for vacation rental property managers. The company operates Wander.com (a marketplace for vacation homes) and WanderOS (a platform providing property managers with direct booking websites, AI-powered guest marketing, and distribution tools). The company is led by a second-time founder and former Shopify team members, and is preparing for Series C with rapid product velocity.
As Senior Product Marketing Manager for WanderOS, you will own the launch engine for the platform. This is a high-execution role focused on translating shipped features into awareness, adoption, and revenue.
Key responsibilities:
**Launch Execution**: Own a tiered launch system with multiple launches per month. Tier 1 launches (six-week lead time) include full launch videos with ad cuts, dedicated product pages, customer and prospect emails, cross-channel distribution, sales enablement, and complete launch plans. Tier 2 (two-week lead time) includes shorter/animated video, dedicated email, one-pagers for Sales and CS, and social posts. Tier 3 (one week) includes customer email or monthly product update inclusion. Partner with product owners on dates and scope, then drive Design, Video, Support, and Sales to execution.
**Content & Messaging**: Write launch scripts and voiceovers, brief video production, build demo flows showing operators what changed and why it matters. Create launch emails with hero GIFs, embedded video, and benefit-led copy. Produce one-pagers, battlecards, and sales enablement materials. Translate complex platform capabilities (AI agents, payments, distribution, performance) into sharp narratives for operators ranging from independent hosts to large property management companies. Maintain messaging frameworks and competitive positioning.
**Demand & Adoption**: Create top and mid-funnel content including landing pages, case studies, webinars, email nurtures, and customer stories. Own product communications to existing operators: release notes, feature spotlights, in-app messaging, and changelogs that drive adoption and expansion.
**Analytics & Measurement**: Track launch performance, feature adoption, and funnel metrics. Run win/loss and operator research. Feed insights back into positioning and product roadmap.
You will report to Wander's CMO and work cross-functionally with Product, Design, Video, Sales, and Support. The role is remote across the US and Canada, with optional offices in Austin, TX and San Francisco (Presidio).
**Requirements**:
- 6+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software
- Proven track record shipping launches and demonstrating their adoption and pipeline impact
- Exceptional writing skills across scripts, emails, one-pagers, and landing pages
- Comfortable with video production briefs, Figma design collaboration, and email tooling (HubSpot a plus)
- Strong analytical skills: segmentation, funnel analysis, A/B testing, product analytics
- High work ethic, comfort with fast pace and high standards
**Bonus qualifications**:
- Background in travel, hospitality, vacation rentals, or property management
- Experience marketing operational or workflow software to business users
- Experience marketing AI products
