SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Influ2 is seeking a Senior Product Marketing Manager to lead positioning, go-to-market strategy, and sales enablement for its account-based marketing (ABM) platform. The company serves 200+ enterprises and mid-market organizations including Snowflake, AppsFlyer, and Capgemini, enabling contact-level intent activation, targeted advertising, cross-channel journey orchestration, and revenue attribution.
In this role, you will report to the Senior Manager of Product and Lifecycle Marketing and work alongside two team members. You'll own multiple dimensions of product marketing:
**Sales Enablement:** Develop tools, training, and resources that help account executives and sales development teams effectively position Influ2, handle objections, and close deals.
**Competitive Intelligence:** Run the competitive intelligence program, track market shifts, conduct win/loss analysis, and translate findings into actionable guidance for Sales, Product, and Marketing teams.
**Go-to-Market Strategy:** Own product and feature launches from positioning and strategy through front-line readiness and customer adoption.
**Customer Education:** Design and execute customer education programs that drive understanding and adoption of Influ2's capabilities.
**Positioning and Messaging:** Define how Influ2 and its products are positioned in the market, translating product capabilities and customer needs into differentiated messaging.
**Content and Enablement:** Create sales and marketing collateral including product demos, sales decks, videos, white papers, and presentations.
**Performance Measurement:** Establish metrics for product marketing impact, track results, and use insights to prioritize and improve programs.
Success means directly improving competitive win rates, sales effectiveness, and product adoption across the organization.
**Requirements:**
- 7+ years of product marketing experience in B2B technology
- Proven success developing and executing go-to-market strategies
- Strong understanding of mid-market and enterprise buying cycles in sales-led organizations
- Background leading competitive intelligence efforts or win/loss analysis
- Experience collaborating cross-functionally with product, sales, and customer success teams
- Proficiency with HubSpot, Salesforce, Storylane, and Claude
- Degree in marketing, business, or related field preferred but not required; proven track record is what matters most
**Key Skills:**
Ability to translate complex products into clear positioning and messaging for buyers and sellers; deep understanding of enterprise sales cycles and front-line team needs; strong judgment in prioritizing customer feedback, competitive data, and market signals; comfort making decisions and driving work forward independently; cross-functional collaboration skills; adaptability as business priorities shift.
