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Bitpanda, a leading European crypto and digital asset investment platform with 7+ million users, is seeking a Senior Product Marketing professional to own the end-to-end acquisition and onboarding strategy for Bitpanda Fusion, their advanced trading platform targeting active traders and high-value crypto customers.
In this role, you will drive customer acquisition and conversion across the entire user journey—from first touchpoint through registration, KYC, initial deposit, first trade, and early retention. You'll build and continuously optimize acquisition funnels, develop scalable channels across paid, owned, community, affiliate, referral, and partner ecosystems, and design targeted CRM and lifecycle journeys that convert registered users into funded, actively trading customers.
Key responsibilities include developing acquisition propositions and landing pages that communicate Bitpanda Fusion's value to active traders, monitoring competitor strategies and pricing, and working cross-functionally with Product, Marketing, Data, Compliance, and Operations teams to remove friction and improve conversion at every stage.
You bring 4+ years of experience in growth, customer acquisition, or product-led growth, ideally from a crypto exchange, broker, trading platform, or fintech. You have proven expertise building and optimizing digital acquisition and onboarding funnels, strong analytical skills, and deep understanding of performance marketing, CRM, referrals, affiliates, and strategic partnerships. You're fluent in key metrics: CAC, LTV, activation rate, funded-account conversion, retention, ARPU, and trading volume.
A strong plus: personal background as an active trader or technical analyst with existing networks in European crypto trading communities and understanding of order types, technical charting, APIs, crypto derivatives, margin, and maker-taker fee models.
Bitpanda offers hybrid flexibility (25 additional days/year to work from anywhere), competitive total compensation with stock options, and mental health support through OpenUP.
