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Bitpanda is a European fintech platform founded in 2014 that enables millions of users to invest in cryptocurrencies, stocks, precious metals, and commodities. As Senior Product Manager for Growth, Engagement & Retention, you will own the rewards flywheel and engagement strategy that drives customer loyalty, lifetime value, and revenue diversification across Bitpanda's product ecosystem.
Your core responsibilities include: establishing baseline customer health metrics (cohort retention, product attach, CLV by segment, churn drivers, engagement depth) to diagnose value leakage and guide investment decisions; designing the earning and redemption logic that connects Trading, Earn, Card, and future products through a shared loyalty currency; mapping engagement loops across the customer lifecycle from activation through habit formation, rewards, reinvestment, referral, community, and status; deciding which rewards, nudges, and growth mechanics maximize net value by evaluating reward cost, breakage, cannibalization, and cost-to-serve; exploring subscription or membership models as potential accelerators with clear pricing, tiering, and benefits aligned to attach, retention, and margin targets; and elevating community belonging through compliant, learning-focused status mechanics and strategic external partnerships.
You will operate as a systems thinker, owning a shared rewards ledger spanning multiple product verticals without directly managing those verticals, building connective tissue between them. You are expected to be full-stack across commercial/pricing design, UX, and the technical entitlements, ledgers, and attribution infrastructure that enable tiering and rewards. Success is driven by evidence and experimentation: you define metrics, build baselines, size opportunities, and use cohort analysis, segmentation, and rigorous A/B testing to identify value creation and leakage. You communicate commercial trade-offs to Finance and product vision to engineering with equal clarity, writing unambiguous PRDs.
Ideal candidates bring 5+ years of Product Management in high-growth B2C consumer platforms (crypto, fintech, neobank, marketplace, or loyalty/rewards), with shipped or scaled experience in subscription, loyalty, or rewards products. You understand tiering, points economics, and common pitfalls like breakage, cannibalization, and reward fatigue. You are data-driven, comfortable with full-stack product thinking, and excel at articulating complex commercial and technical trade-offs.
