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Dave is a financial services platform serving Americans living paycheck to paycheck, offering products like ExtraCash (up to $500 in minutes) and upcoming Buy Now Pay Later options. The company is redefining financial access through technology, affordability, and transparency.
You will own Dave's promotions and engagement strategy end-to-end. This role sits at the intersection of product, data science, engineering, and marketing, with deep responsibility for how Dave targets members with personalized offers and engagement experiences.
Key responsibilities:
- Own the complete promotions and engagement roadmap, including new promotion types, app home screen experience, and personalization strategy
- Decide where machine learning drives member selection and offer timing to maximize relevance and conversion
- Ship ML-driven promotions rapidly and iterate based on learning, then extend into durable engagement surfaces that guide members' finances
- Act as connective tissue across Engineering, Data, Marketing, and Operations to ensure alignment, clarity, and efficient execution
- Build and maintain experimentation frameworks and infrastructure for fast hypothesis testing with clean incrementality and honest readouts
- Track evolution in applied ML and AI, translating insights into practical product decisions for sharper targeting, better timing, and more useful member guidance
- Work closely with senior leaders including C-suite to propose, refine, and ship new initiatives
Your work directly drives retention and engagement metrics. You'll build the systems Dave uses to scale engagement, improving outcomes for millions of members.
Success requires taking responsibility for outcomes (not just roadmaps), understanding how activation and retention connect, working comfortably in ambiguity, balancing speed with durability, and simplifying complex ideas to create clarity across disciplines. You'll have real autonomy to shape the roadmap alongside Growth, Marketing, Data, and Engineering partners.
Reports to: Director, Product Management – Growth
REQUIREMENTS:
- 5+ years of Product Management experience owning engagement, retention, or loyalty programs in high-volume B2C technology-driven environments
- Experience working closely with senior leaders, including C-suite, to propose, refine, and ship new initiatives
- Analytical mindset with strong judgment; ability to cut through complex data to surface insights and drive decisive action
- AI-driven curiosity; fluency in applying AI to real product work beyond basics (idea generation, data analysis, workflow automation), with instinct to make teams and leaders smarter through creative AI use cases
- Technical curiosity and fluency; Bachelor's degree in a technical field is a plus
BONUS:
- Experience building recommendation engines or ML-driven promotion services
- Experience in consumer fintech, especially short-term lending