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Salary: USD 174,800 - 205,700 / annual
Acorns is building a new Community product team from scratch and seeking a Senior Product Manager to own the product strategy and roadmap for the Community surface. This is a high-impact role reporting directly to the CEO, working alongside a Senior Product Designer and senior engineering team to design engagement loops, social sharing mechanics, and habit-forming experiences that drive organic growth.
You will define and drive the Community product roadmap with a relentless focus on engagement loops, viral growth, and network effects. You'll own critical metrics including DAU, sharing behavior, referral rates, retention, and habit formation, and be accountable for moving them. Your responsibilities include building a rigorous experimentation practice from scratch—defining hypotheses, instrumenting correctly, learning fast, and scaling what works.
You'll turn user insights, competitive signals, and data into a prioritized backlog of high-confidence bets that the team can execute immediately. You'll communicate clearly with partnering teams and serve as the connective tissue between the Community team and the broader Acorns organization.
Ideal candidates have owned growth or engagement products at social, gaming, or high-growth consumer companies and can point to specific features that moved DAU, retention, or viral coefficients. You've worked with k-factor, referral loops, engagement mechanics, or social graph features at a practitioner level. You run A/B experiments end-to-end, write SQL to pull your own data, and have shipped products from ambiguous briefs to live market on small teams with limited resources. You've made cases to leadership for non-obvious bets and been right.
This is end-to-end ownership from early concept through shipped product on features reaching millions of people, many investing for the first time. Acorns is a financial wellness app that has helped over 14 million people save and invest over $25 billion since 2014, named one of Time's World's Best Brands of 2024.
