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Salary: USD 140,000 - 230,000 / annual
Hightouch is an Agentic Marketing Platform powered by a Composable CDP, enabling marketing teams to build and ship end-to-end campaigns with complete brand context and customer data. Founded in 2019 and headquartered in San Francisco, Hightouch is a Gartner Magic Quadrant Leader trusted by enterprises like Domino's, Spotify, and Ramp.
You will serve as a Principal Product Enablement Manager, defining how Hightouch creates, communicates, and proves customer value in go-to-market strategy. This highly cross-functional role bridges product capability and sales execution, working closely with Product, Product Marketing, Sales Leadership, Solutions Engineering, and field teams.
Key responsibilities include:
• Author business outcome frameworks for the Agentic CDP, translating product capabilities into executive-level value propositions backed by defensible economics for procurement conversations.
• Build a canonical use case library mapping ICP to pain points to use cases to product features to proof points, serving as the single source of truth for sellers and marketers.
• Develop pain-to-future-state narratives including discovery paths, qualification criteria, objection handling, and talk tracks that advance deals from first call through business case.
• Partner with launch teams on go-to-market positioning for every product release, clarifying what changed, who benefits, and positioning strategy.
• Document product capability boundaries to prevent sellers from discovering limitations in front of customers.
• Define and certify readiness standards per product in partnership with field leaders.
You will need 7+ years in product marketing, product enablement, solutions marketing, or adjacent go-to-market functions, with substantial experience positioning technical products. You should have a track record of authoring original frameworks (not just producing collateral), direct experience selling to both technical and business buyers, and evidence that sellers actually adopted your work. Experience with martech, data infrastructure, analytics, or data warehousing is a strong plus. Fluency in qualification methodologies like MEDDPICC and comfort operating cross-functionally without direct authority are essential.
