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Eucalyptus (part of Hims & Hers) is building Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care. The company operates across five markets (UK, Australia, Germany, Japan, Canada) and has received selective NICE endorsement to provide services to the NHS.
You will own the highest-leverage acquisition surfaces end-to-end: landing pages, conversion components, and the templates they sit in. Your scope includes the "front door" where people decide whether to begin treatment—BMI calculators, clinical quiz interstitials, consult forms, and the moments where people hesitate and leave. You design every page as an argument: the problem, solution, proof, process, value, and blockers removed.
Key responsibilities:
- Design dense, complex medical information simply and clearly without oversimplifying; use data visualization, strong hierarchy, and progressive disclosure instead of walls of text
- Translate clinical language into words patients understand and trust, maintaining accuracy and compliance
- Own conversion-bearing components and page templates; compose from design system primitives and extend (not reinvent) the system
- Partner with your CRO manager on the optimization loop: bring hypotheses, design tests, read results, and iterate
- Carry creative narrative from ads through landing pages and post-conversion touchpoints
- Use interaction design, motion, and pacing intentionally to guide people through the decision journey
- Conduct your own research and usability testing; design and size A/B tests, reading results honestly
- Own UX writing and copywriting for persuasion and guidance in a regulated market
- Work end-to-end from problem definition and research through information architecture, visual design, and validation
- Demonstrate impact: you move the number of people who begin treatment, and you can show the before/after
You will work alongside growth experts, CROs, product, and commercial partners. You hold the bar on what is right for the patient while balancing business needs. You bring people with you through options and evidence, not force. You raise the bar inside the design team through sharp critique.
The role emphasizes empathy and emotional intelligence—you read the emotion in a health decision and meet people at a vulnerable moment with warmth and without judgment. You are deeply curious about health and the conditions treated, though you do not need prior domain knowledge. You pair human-centered design with sharp acquisition craft and disciplined testing, holding the human and commercial in the same hand.
You will use AI tools (LLMs, Claude Code, Cursor) embedded in your workflow to widen variant ranges and tighten the build-measure-learn loop, but the signal is workflow and judgment, not tool count.
REQUIREMENTS:
- Typically 5–8 years in product design with a track record of conversion-focused design and A/B testing on acquisition surfaces
- Problem definition: shape the problem, not just pixels; use data and research to identify which surface matters most and which experiment is worth running
- Visual craft (non-negotiable): typography, spacing, color, motion, micro-interactions used with intent, not decoration; you create interstitial illustrations in quiz and consult flows
- Accessibility: design inclusively by default; understand why standards exist, not just what they say
- Systems thinking: think in modules, not single pages; compose from primitives, own signature conversion-bearing components, build page templates that assemble flexibly; extend the system rather than reinvent
- Product and commercial sense: reason in conversion rate, cost per acquisition, funnel drop-off; defend design decisions in the language of metrics
- Communication: clear, specific, opinionated; articulate what you decided and why, and what you chose not to do and why
- Working in the open: share early and often; use critique to sharpen work; lift the quality of every review
- Patient-first mindset: put patient outcomes first; weigh commercial growth against clinical safety and care without eroding either
- Collaborative creation: work well across product, engineering, and clinical; listen to feedback and use it to improve work
- Curiosity: ask why before how; stay curious about the patient, problem, and tools; be comfortable being a beginner
- Portfolio required: show work where you took something complex and made it land—a page with clear story, held detail without overwhelming, designed with empathy for people at a critical moment; include the outcome (number moved, testing that got you there)
