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Tide is a fintech platform transforming small business banking across the UK, India, Germany, and France. With over 2 million members and $300M+ in funding, Tide provides SMEs with business accounts, invoicing, accounting, and administrative solutions designed to save time and money.
As a Senior Product Analyst, you will drive data-driven decision-making across the organization, with a particular focus on influencing marketing strategies in the Subscription business. You'll partner closely with Product, Marketing, and senior leadership teams to translate complex data into actionable insights.
Key responsibilities include:
- Developing and monitoring KPIs for new product launches and existing products
- Conducting SQL/Python-based analysis to solve critical business problems
- Presenting insights to stakeholders and senior management, clearly articulating implications and recommended actions
- Building and maintaining self-serve dashboards in Looker to democratize data access
- Performing segmentation analysis, hypothesis testing, and scenario planning
- Forecasting through sensitivity testing and uncertainty modeling
- Communicating campaign performance, trends, and SLAs across internal and external stakeholders
You'll thrive in ambiguity, independently tackling vague problems and proactively identifying opportunities for business impact. Strong statistical grounding, experimentation methodology expertise, and excellent communication skills are essential. You'll need to effectively translate business questions into analytical solutions and build relationships across functions to drive adoption of data-driven decision-making.
