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Binance, the world's largest cryptocurrency exchange by trading volume, is seeking a Senior PR KOL Specialist to lead key opinion leader (KOL) relationship management and public relations efforts from its Dubai office.
In this role, you will be the strategic point person for identifying, engaging, and nurturing relationships with high-impact KOLs whose values align with Binance's brand and business objectives. You will own the full lifecycle of KOL partnerships—from sourcing and vetting through activation and performance measurement. Key responsibilities include:
• Identify and engage high-impact KOLs aligned with brand values and business objectives
• Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings
• Serve as the primary liaison between Binance and KOLs, ensuring timely, professional, and relationship-driven communication
• Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations
• Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends
• Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals
• Represent the company professionally at industry events, media engagements, and KOL-facing activities
You will work in a flat, autonomous environment with world-class talent across a global organization. The role offers flexibility with work-from-home arrangements depending on business needs, and opportunities for career growth in a fast-paced, results-driven culture.
REQUIREMENTS:
• Bachelor's degree in Communications, Marketing, Public Relations, or related field
• 5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands
• Proven track record of independently managing KOL portfolios from sourcing to activation—able to hit the ground running with minimal onboarding
• Fluency in English required for coordination with overseas partners and stakeholders; additional languages an advantage
• Exceptional interpersonal and relationship-building skills, with confidence engaging high-profile individuals and managing sensitive conversations
• Polished, presentable, and comfortable representing the brand at external events and on-camera engagements
• Strong crisis management instincts—able to navigate sensitive situations with composure and sound judgment
• Proactive, detail-oriented, and thrives in fast-paced, high-autonomy environments
• Knowledge of or interest in crypto/blockchain is a plus but not mandatory
