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Salary: USD 128,000 - 160,000 / annual
Twilio is seeking a Senior Partner Marketing Manager to scale the partner ecosystem and drive regional pipeline growth through joint co-marketing strategies and through-partner execution. This is a fully remote role based in the US.
In this role, you will develop data-driven co-marketing plans with strategic partners, build scalable demand-generation programs, and align internal sales teams with external partner leadership. You will serve as the strategic bridge driving co-selling motions, managing operational budgets, enforcing lead governance, and tracking partner-sourced and partner-influenced pipeline growth across the enterprise cloud and SaaS ecosystem.
Key responsibilities include:
- Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets
- Execute targeted account-mapping using platforms like Crossbeam to drive custom 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks
- Co-create compelling "better together" messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions
- Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorship presence at major industry flagship events to source new logos
- Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio Partner Portal for self-service execution
- Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences to ensure rapid campaign follow-up
- Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion
- Manage partner marketing operational budgets, ensuring fiscal compliance and optimal ROI across co-marketing investments
- Track and report on Partner-Sourced and Partner-Influenced pipeline performance within Salesforce (SFDC) for regular Quarterly Business Reviews (QBRs)
Approximately 15-20% travel is anticipated to help build relationships with customers and internal teams in person.
REQUIREMENTS:
Required:
- 6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem
- Demonstrated track record of co-marketing success with major cloud vendors, GSIs, SIs, or ISVs
- Hands-on proficiency with Salesforce (SFDC), Partner Relationship Management (PRM) platforms, and account-mapping platforms (e.g., Crossbeam)
- Strong analytical ability to manage operational budgets, enforce lead routing SLAs, and measure pipeline attribution/ROI
- Exceptional cross-functional leadership, communication, and stakeholder management skills across sales, product marketing, and partner executive teams
Desired:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Experience delivering tailored Account-Based Marketing (ABM) frameworks and field events (CXO roundtables, executive dinners) for partner ecosystems
About Twilio
SaaS / Enterprise Software — authentication and identity infrastructure for developers.
