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Sherpany (part of the Datasite group) is seeking a Senior Paid Media Manager to own and drive the company's paid media strategy. This is a hands-on role combining performance marketing, experimentation, and commercial accountability.
You will own paid media activity across Google Ads and LinkedIn, with opportunities to expand into YouTube and Meta. The role focuses on generating high-quality demand and pipeline contribution, not just driving clicks.
Key responsibilities:
- Develop and execute paid media strategy across Google Search, LinkedIn, Display, and retargeting channels
- Manage Google Search end-to-end: keyword strategy, bidding, ad copy, landing page alignment, budget allocation, and optimization
- Lead LinkedIn advertising including Sponsored Content, Lead Gen Forms, and audience development
- Build multi-channel retargeting strategies with thoughtful audience sequencing and frequency management
- Identify and test new channels, formats, and approaches; build business cases for expansion
- Monitor performance, spot trends, and translate insights into actionable recommendations
- Manage budgets with discipline, optimizing toward CPL, pipeline contribution, and ROAS
- Collaborate with Content, Design, and broader Marketing teams on campaign development and creative
You will work in a data-driven environment where performance metrics and commercial outcomes drive decision-making. The role requires balancing optimization of existing channels with experimentation and innovation.
REQUIREMENTS:
- Strong hands-on experience managing Google Ads and LinkedIn Ads with meaningful paid media budgets
- Track record of improving performance and delivering measurable commercial results, ideally in B2B SaaS, technology, or considered-purchase environments
- Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking, and retargeting
- Data-driven mindset with ability to spot patterns and identify optimization opportunities
- Commercial approach to performance marketing: focus on pipeline and ROI, not just impressions and clicks
- Strong budget management skills and confidence reallocating spend
- Experimental mindset and curiosity about new channels and formats
- Experience with YouTube or Meta Ads is a plus; willingness to build expertise in new channels is equally important
- Strong communication and collaboration skills; ability to translate performance data into clear recommendations
