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Salary: USD 80,000 - 116,000 / annual
SeatGeek is seeking a Senior Paid Media Associate to scale paid media efforts across TV, CTV, Audio, Display, and other digital channels. This role combines strategy, execution, and measurement to drive incremental growth and reach new audiences.
Key Responsibilities:
Media Strategy & Planning: Develop SeatGeek's strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and emerging channels. Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix. Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities.
Campaign Management & Execution: Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting. Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure on-time delivery. Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches. Monitor campaign delivery and performance, identifying in-flight optimization opportunities. Manage select campaigns directly within buying platforms, including setup, targeting, pacing, optimizations, and reporting. Maintain budget trackers and support media invoicing and reconciliation.
Measurement & Testing: Build and execute a testing roadmap to answer questions about channel effectiveness, audiences, creative, frequency, and more. Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches. Apply learnings across campaigns to continuously improve media strategy and investment decisions. Maintain monthly and ad hoc reporting.
Cross-functional Collaboration: Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels. Build strong relationships with agency, platform, publisher, and measurement partners.
Requirements:
- Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or related field
- Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats
- Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation
- Experience working with media agencies and/or directly with publishers
- Strong analytical skills and interest in sophisticated measurement approaches, particularly incrementality
- Performance-oriented mindset with ability to use data to make investment recommendations
- Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously
- Strong written and verbal communication skills; comfortable working with diverse stakeholders
- Proactive and curious approach; excited to dig into how media works, challenge assumptions, and identify performance improvement opportunities
