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Salary: USD 113,000 - 142,000 / annual
onX is a high-growth outdoor technology company building products that help people confidently explore the outdoors. The company operates across four verticals—Hunt, Offroad, Backcountry, and Fish—each at different stages of maturity, with a distributed workforce of 400+ employees across the US.
The Senior Media Marketing Manager for Fish will own the media and editorial vision for the onX Fish brand across social, video, audio, and emerging channels. This is both a strategic and hands-on individual contributor role reporting to the Head of Marketing for Fish.
Key responsibilities include:
**Shape the onX Fish Media Brand**: Define and own the media and editorial vision across social, video, audio, and emerging channels. Determine the role of each channel and build programming that feels native to the platform while creating a recognizable onX Fish identity. Translate brand, product, audience, and business priorities into media that anglers genuinely want to spend time with—not just promotional content. Make informed tradeoffs across channels, formats, programming, talent, and emerging opportunities using audience insight, performance data, and business priorities.
**Build Programming That Earns Attention**: Turn seasonal fishing behavior, audience insights, product moments, and cultural trends into recurring formats, franchises, timely storytelling, education, entertainment, and community content. Own the editorial rhythm from planning through publishing and learning, creating briefs and frameworks that enable great work from Creative, creators, ambassadors, and other contributors. Explore podcasts, audio, video, and emerging formats to identify where onX Fish should lead, experiment, or stay focused.
**Bring the Fishing Community Into the Story**: Build a scalable approach for Field Reps and regional experts to surface the people, places, traditions, and conversations that make their fishing communities distinctive while strengthening a cohesive national brand. Shape how onX Fish participates in places anglers already gather online. Develop a strategic approach to identifying and activating creators, ambassadors, employees, and community voices who can become recurring faces of onX Fish.
**Measure, Learn & Evolve**: Define what success looks like across audience growth, engagement, loyalty, relevance, and business impact. Own organic media performance against those outcomes in alignment with broader Fish marketing goals. Synthesize performance data, audience behavior, and community feedback into clear insights about what's working and make informed decisions about what to scale, change, stop, or test. Experiment with AI and emerging tools to improve how the team discovers insights, develops ideas, creates content, and learns from performance.
onX is a distributed company with physical offices in Bozeman and Missoula, MT, and virtual workforce "Basecamps" in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. The company has a strong preference for candidates living near one of these locations. Quarterly travel to a corporate office or onX strategic location is required.
**Requirements:**
- 7+ years of experience in organic social, media, content, or editorial marketing with a track record of building and growing a distinctive brand presence across multiple channels
- Hands-on experience owning social and media strategy across platforms such as Instagram, TikTok, YouTube, Facebook, and/or podcasts, including developing recurring programming—not just individual posts or campaigns
- Strong editorial and creative judgment, paired with experience using audience and performance data to make better programming decisions
- Proven ability to lead through influence and bring cross-functional teams, creators, and contributors around a shared creative direction and prioritize among competing opportunities without relying on formal authority
- Ability to move comfortably between strategy and hands-on execution, bringing structure and momentum to an evolving media ecosystem
- Demonstrated experience applying AI and emerging technologies to media or creative workflows to accelerate insights, strengthen content development, or improve how work gets done
- Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred; deep curiosity and the ability to build credibility with anglers are essential
- Bachelor's degree or equivalent experience
- Permanent US work authorization
- Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location
**Bonuses (not required):**
- Experience building a media or editorial function or content ecosystem from an early stage
- Experience developing podcasts, recurring video series, or other episodic formats
- Experience activating regional contributors or building community within a passion-driven brand
