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Preply is a unicorn edtech platform (Series D, $150M) that connects 100,000+ tutors teaching 90+ languages to learners in 180 countries. The company is expanding beyond language learning into new tutor categories and building out its Supply Growth team's acquisition capabilities.
You will lead the full tutor acquisition pillar end-to-end as a Senior Marketplace Acquisition Specialist, reporting directly to the Supply Growth Lead. This is a hands-on, high-ownership role in a fast-moving space where you'll build acquisition channels from the ground up with a growth mindset of testing, learning, and scaling.
Key responsibilities:
- Monitor SEM and paid social (Meta, TikTok, others) campaign performance for tutor acquisition, partnering with Marketing teams to shape iterations and troubleshoot underperformance.
- Partner with Marketing's SEO and CRM teams to grow organic acquisition and improve lead-to-tutor conversion through contact flows, lead scoring, and reporting.
- Own job board strategy and execution end-to-end across LinkedIn and other boards: sourcing, postings, relationships, and performance tracking.
- Identify, test, and launch new acquisition channels and partnerships (referrals, affiliate, etc.) with no existing playbook.
- Define and evolve the acquisition KPI/reporting framework, including ATAC, Conversion Rate, ROI, and use data to guide budget and channel-mix decisions.
- Collaborate cross-functionally with Expansion, Marketing, CRM, Data, Product, Sales, and Legal to create scalable playbooks.
Success in the first 6-12 months means: growing qualified tutor supply volume while maintaining or improving cost per acquired tutor (CAC); launching and validating 2-3 new acquisition channels owned end-to-end; building acquisition processes and playbooks ready to scale; defining initial KPI sets and standing up a reporting framework; and establishing yourself as the go-to acquisition partner across teams.
Preply offers a competitive package including equity, relocation support to Barcelona, learning allowance, mental health support, Gympass wellness access, and generous time off for self-development.
REQUIREMENTS:
- 5+ years of experience in growth/performance marketing or demand generation with real, hands-on budget ownership (SEM and/or paid social).
- Fluency with CRM and funnel math (conversion rate, CAC, LTV/CAC) strong enough to build a KPI framework, not just report on one.
- Proven experience building and scaling a channel or process from scratch, comfortable owning ambiguity end-to-end.
- Comfortable operating in both modes: partnering with central Marketing teams and independently owning channels with no playbook.
- Growth mindset with strong interpersonal and influencing skills; experience in fast-paced, high-growth environments.
- Comfortable with data/analytics tools (Excel/Sheets minimum; SQL or BI tool a strong plus), since this role owns its own reporting.
NICE-TO-HAVE:
- Previous supply-side marketplace acquisition experience.
- Experience in affiliate or partnership space, including recruiting partners and optimizing performance across various models.
