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Preply is a unicorn edtech marketplace (Series D, $150M) connecting 100,000+ tutors teaching 90+ languages to learners across 180 countries. The company is building human-led, AI-enhanced learning experiences at global scale.
You will join the Organic Growth team, reporting to the Senior Director of Organic Growth. This high-visibility role combines two strategic areas: accelerating an established Product Led Growth engine and building Preply's Pricing & Discounting strategy from the ground up. You will own commercial KPIs across both domains and initially manage one analyst, with potential to expand the team.
Key responsibilities:
- Own business and product strategy for Product Led Growth and Pricing & Discounting, translating company priorities into clear roadmaps and measurable commercial outcomes
- Take responsibility for agreed KPIs: Product Led Growth NSGMV and share of NSGMV, incremental total lifetime value, margin, and LTV to CAC efficiency
- Accelerate Product Led Growth by identifying and prioritizing opportunities across referrals, advocacy, sharing, incentives and other product-led mechanics
- Build Preply's Pricing & Discounting strategy across the marketplace, including tutor pricing, learner-facing prices, promotions, discounts, credits and incentives
- Develop business cases, proofs of concept and MVPs to validate opportunities before deeper investment
- Partner closely with Product, Engineering, Design, Data, Finance and Growth leaders to shape roadmaps, design experiments and balance learner value, tutor outcomes, growth, margin and marketplace health
- Own the performance and decision-making framework for the portfolio with clear KPIs, reliable measurement and regular review cadence
- Use quantitative and qualitative insight to identify opportunities, challenge assumptions and turn complex analysis into clear recommendations
- Build alignment across senior stakeholders and communicate strategy, trade-offs and progress with clarity and conviction
- Lead and develop the Product Led Growth analyst, setting high bars for analytical quality, commercial impact and cross-functional partnership
Success metrics include: a clear, prioritized Product Led Growth plan delivering measurable progress; an aligned Pricing & Discounting strategy with defined principles and sequenced roadmap; validated high-potential opportunities through robust business cases and MVPs; demonstrable progress on total lifetime value, margin and LTV to CAC efficiency; strong alignment across Growth, Product, Finance, Data and senior leadership; and a high-performing analyst with clear ownership and increasing business impact.
The role is full-time, based in Barcelona with flexibility to work remotely. Preply offers a generous learning allowance, L&D budget, competitive financial package with equity, health insurance, mental health support, Gympass wellness access, and relocation support for those outside Barcelona.
REQUIREMENTS:
- 8+ years of relevant experience in growth strategy, commercial strategy, pricing, monetization, business operations or related role within a product-led technology business
- Evidence of owning meaningful commercial KPIs for a growth area, business unit, channel or product, and translating strategy into measurable business impact
- Strong commercial judgment and solid understanding of lifetime value, margin, unit economics and trade-offs in growing a two-sided marketplace
- Excellent strategic and critical thinking with ability to structure ambiguous problems, make clear choices and move from analysis to execution
- Experience working directly with Product, Engineering, Data and Finance teams to shape roadmaps, design experiments and deliver complex cross-functional initiatives
- Strong analytical fluency and ability to interrogate complex data, evaluate experiments and distinguish meaningful signals from noise (hands-on SQL experience helpful but not required)
- Excellent stakeholder management and influencing skills, including ability to build alignment and communicate concise recommendations to senior leaders
- Experience leading, coaching or developing analytical talent with ability to create clarity and raise team quality
- Practical fluency with AI tools, with evidence of using them to improve analysis, research, decision-making or operational workflows
VALUABLE EXPERIENCE:
- Direct experience in pricing, monetization, promotions, discounts, incentives or marketplace economics
- Experience in consumer marketplace, subscription business, travel, e-commerce or another scaled digital product with complex pricing and lifetime value dynamics
- Background combining structured strategy or consulting experience with hands-on operating ownership
