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Salary: USD 105,000 - 120,000 / annual
Vestwell is a fintech platform powering the savings economy across retirement, education, and healthcare. The company serves over 350,000 businesses and 2M active savers with $50B+ in assets across all 50 states, working with financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.
You will implement, own, and organize marketing and communications workstreams for Vestwell's state savings programs. Reporting directly to the Head of Marketing, you'll be an integral part of the marketing team, working cross-functionally to shape content strategy at a fast-growing, VC-backed company.
Key responsibilities:
- Work with internal and external stakeholders to define and execute marketing strategies
- Collaborate cross-functionally to ensure critical timelines and deadlines are managed, tracked, and met
- Define and develop KPIs to demonstrate success, analyze content performance, identify trends, and optimize
- Manage a robust content calendar that includes all external communications, content, timing, and ownership across team members
- Work with cross-functional teams and freelancers on projects as needed
The role is based in the New York City office as part of Vestwell's hybrid in-office operation (with additional offices in Austin, King of Prussia, and Scottsdale).
REQUIREMENTS:
Must-haves:
- 7+ years of experience in content and project management
- Strong understanding of the finance industry or background in other regulated industries
- Proven experience owning projects start to finish, organizing multiple workstreams, and managing diverse content for products and asset classes across different mediums
- Entrepreneurial spirit with ability to be nimble and adapt to changing company needs
- Ability to work independently and manage workload to achieve desired goals
- Proficiency in Asana, Excel, and Google Workspace equivalents
- Ability to learn technical flows and optimize workflows
- Bachelor's degree or equivalent combined work experience
Nice-to-haves:
- Previous experience in project management or marketing function at a FinTech startup
