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Salary: USD 82,600 - 108,550 / annual
Newsela, a Series D education technology company, is seeking a Senior Marketing Operations Analyst to own key components of marketing's measurement, analytics, and reporting infrastructure. Reporting to the Director of Marketing Operations, you will drive marketing performance visibility across the organization through reporting architecture, dashboard development, advanced data modeling, multi-touch attribution, and KPI development.
Key responsibilities include:
**Reporting & Analytics Infrastructure:**
- Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing
- Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining KPIs
- Define and standardize scalable, repeatable analytical processes across different tools
- Synthesize data across multiple platforms (Marketo, Google Analytics, Google Ads, LinkedIn Ads) to provide holistic insights
- Design, implement, and govern comprehensive multi-touch attribution and marketing influence models
**Data Structure & Integration:**
- Assess campaign performance across channels and funnel stages to identify needed data structures and analytical approaches
- Scope and implement data infrastructure to support marketing reporting and auditing
- Drive cross-functional data integration initiatives to maintain seamless data flows
- Own the strategic roadmap for unifying disparate marketing data sources for end-to-end analysis
**Advanced Analysis:**
- Build predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up methodologies
- Lead complex cross-functional analysis to improve data quality and support business decision-making
- Develop analytical frameworks to surface actionable insights and optimization strategies
- Deliver weekly executive-level reporting and strategic recommendations
- Translate complex analyses into clear insights for marketing teams and executives
Newsela is a fully remote company offering comprehensive benefits including medical coverage with HSA contributions, flexible PTO, parental leave, 401(k) matching, professional development allowance, and a monthly tech stipend.
**Requirements:**
- 5+ years of progressive experience in marketing analytics or operations
- Advanced proficiency in Excel and/or Google Sheets with experience analyzing complex datasets
- Experience applying statistical modeling, forecasting, and advanced analytical techniques
- Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution
- Strong understanding of marketing and sales funnel (MQL, pipeline, bookings, conversion metrics)
- Experience building scalable reporting frameworks, dashboards, and KPI measurement systems
- Strong communication and data storytelling skills for technical and non-technical audiences
- Demonstrated ability to build cross-functional relationships and influence stakeholders
- Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms
**Preferred:**
- Bachelor's degree in Mathematics, Statistics, Computer Science, Analytics, or related quantitative field (or equivalent practical experience)
- Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing/sales technology platforms
