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Stay AI is a B2B SaaS platform built by DTC subscription experts, helping CPG brands manage subscription programs on Shopify. The company has raised funding from Telescope Partners, Boulder Food Group, Riverpark Ventures, and Vanterra Capital, with angel backing from industry leaders like Nik Sharma and Adam Turner.
You will own Stay AI's market positioning, messaging, and go-to-market narrative. This is a hands-on role reporting directly to the CEO, working closely with the Head of Sales and Head of Product. You will be responsible for competitive positioning, sales enablement, product marketing, content strategy, and market narrative—and you'll execute much of this work yourself rather than delegating.
Key responsibilities include:
- Develop and own competitive positioning that articulates Stay AI's differentiation in the Shopify subscription landscape
- Create sales enablement materials (decks, one-pagers, battle cards, monthly messaging playbooks) and work directly with BDRs and AEs
- Translate product launches and feature releases into market-facing narratives that resonate with DTC brands
- Own content and channel strategy across LinkedIn, website, email, and other high-impact channels; produce content yourself using AI tools
- Define monthly market narratives, feature spotlights, and competitive positioning across all touchpoints
- Partner with sales and product leadership to drive pipeline and create market urgency
This is not a team-building or delegation-heavy role. You will be writing copy, shaping messaging, briefing sales teams, and ensuring the product story lands in the market. The company is remote-first with annual in-person offsites.
REQUIREMENTS:
- 5–8 years in B2B SaaS marketing, ideally with exposure to ecommerce, DTC, or the Shopify ecosystem
- Prior success in product marketing and/or growth marketing roles: owning product positioning, translating features into high-converting messaging, executing data-driven experiments that build pipeline
- Experience going from 0-to-1 and building from scratch
- Strong storytelling ability: can take a strong product and build a market narrative that creates urgency with buyers
- Proficiency with AI tools (Claude, ChatGPT, etc.) for market research, content personalization, and campaign analysis
- Proficiency in Salesforce or HubSpot; understanding of how marketing and sales data connect
- Ability to write your own copy: messaging frameworks, landing pages, email sequences, sales collateral
- Understanding of sales motion and ability to support a revenue team
- Strong point of view on positioning; ability to defend it with CEO and Head of Sales
- Fast-moving, iterative mindset; comfort shipping without perfection
- Not eligible for visa sponsorship
