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Legora is an AI-native legal workspace trusted by 1,000+ customers across 50+ countries, including major law firms like Cleary Gottlieb, Goodwin, and Linklaters. The company has scaled to $100M+ ARR and operates teams across Europe, North America, and APAC.
You will join the NYC team as a Senior Marketing Manager, reporting to the Marketing Director, US. This role leads the execution of high-impact marketing programs across the United States, driving brand awareness, pipeline growth, and customer loyalty through account-based marketing, creative brand campaigns, integrated cross-channel strategies, and content marketing.
Key responsibilities include:
- Building and growing Legora's brand presence in the US with consistent positioning across regional marketing activities
- Building, managing, and executing a pipeline of customer stories that translate Legora's impact into compelling proof points
- Developing regional marketing strategy and campaign plans with defined objectives, target audiences, messaging themes, and channel mix
- Leading conception and execution of integrated marketing campaigns across digital, social, content, and in-person channels
- Partnering with the US Growth team to align marketing initiatives with pipeline goals and customer acquisition priorities
- Developing content amplification strategies for thought leadership, product stories, and customer narratives
- Sourcing and activating customer advocates for case studies, co-marketing, testimonials, and speaking engagements
- Tracking performance of regional marketing activities, analyzing ROI, and optimizing future programs
- Generating creative concepts that elevate brand experience and differentiation
You'll collaborate closely with the global marketing team (demand generation, product marketing, brand) and be embedded in regional go-to-market and engagement teams. The role is critical to achieving new business pipeline, upsell pipeline, and renewals targets across the US.
The office is located in Union Square, NYC, designed for ambitious builders. Legora emphasizes ownership over titles, outcomes over intentions, and high standards with direct, ego-free feedback.
Requirements:
- 4-6+ years of B2B marketing experience, preferably in SaaS or technology sectors, or creative marketing in an agency environment
- Strong creative instincts paired with bias for action and ability to execute with speed and precision
- Ability to wear multiple hats in a dynamic, rapidly evolving organization
- Hands-on experience supporting events, sponsorships, or regional campaigns
- Strong organizational skills and attention to detail; ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills
- Comfortable collaborating across functions and regions in a fast-paced environment
- Experience with GTM tools like Salesforce, Clay, and HubSpot is a plus
