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Twilio is seeking a Senior Marketing Analyst to join its global marketing analytics team, supporting regional analytics business partners across EMEA and APJ regions. This role focuses on delivering data-driven insights to fuel the International Marketing teams' strategic decisions.
You will own analytics across B2B and B2C marketing funnels, analyzing the marketing engine that powers developers worldwide using Twilio's communications and identity infrastructure products. You'll surface high-potential opportunities for Sales teams and serve as a trusted advisor to regional VPs of Marketing.
Key responsibilities include:
- Conducting deep-dive analysis of marketing performance data across the EMEA region to identify trends, successes, and optimization opportunities
- Providing evidence-based strategic recommendations to the VP of Marketing and broader marketing organization, aligned with regional revenue goals
- Collaborating cross-functionally with Sales Strategy, Global Marketing, and Customer Engagement teams to ensure integrated market analysis and strategy implementation
- Championing advanced analytics and marketing technologies to drive innovation in customer engagement practices
- Crafting compelling presentations and reports that translate complex data into actionable insights for various organizational levels
Required qualifications include at least 5 years of analytical experience with proficiency in tools such as Python, Looker, SQL, or Tableau; 3+ years leveraging data to uncover insights and influence business strategy at leadership levels; strong collaborative skills across cross-functional teams; creative and strategic thinking; and a Bachelor's degree in Marketing, Business, Statistics, or related field.
Twilio is a remote-first company with a global, inclusive culture. While primarily remote, you may be asked to report in-person on an ad-hoc basis for team gatherings, functional off-sites, or customer meetings.
About Twilio
SaaS / Enterprise Software — authentication and identity infrastructure for developers.
