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ManyChat is seeking a Senior Marketing Analyst to drive marketing analytics and connect the Marketing team with the Analytics and Data organization. This role sits at the intersection of marketing analytics and analytics engineering, going beyond standard reporting and dashboards to design experiments, apply causal inference methods, and build data pipelines connecting ad platforms to the data warehouse.
You will report to the Business Analytics Lead and work closely with Marketing, Analytics, Data, and Engineering teams. Key responsibilities include designing and running experiments (A/B tests, geo-holdouts, incrementality tests) to measure true marketing impact; applying causal inference methods to estimate channel and campaign impact from observational data; owning integrations with ad platforms (Meta, Google, TikTok) and maintaining associated data pipelines; building and maintaining multi-touch attribution models; partnering with Data Engineering on data modeling; running ad-hoc analyses and building dashboards; and surfacing actionable insights for performance marketing, SEO, lifecycle marketing, and product marketing teams.
The ideal candidate has 5+ years of analytics experience, including at least 2 years of hands-on marketing analytics work, preferably in SaaS. Must-have skills include strong SQL and BI tool proficiency, Python or R for experimentation and causal analysis, hands-on experience designing and analyzing experiments, experience integrating with ad platform APIs and building data pipelines, experience building or maintaining multi-touch attribution models, and the ability to translate complex data into clear, actionable insights. You should demonstrate extreme attention to detail, a proactive mindset, and the ability to operate independently.
ManyChat is a 400+ person company across three continents building an AI-powered platform for conversational growth, helping creators and brands engage audiences across Instagram, Messenger, WhatsApp, and TikTok. The company offers comprehensive health insurance, professional development budget, flexible benefits, hybrid work with generous leave, in-office perks, and company-funded activities.
