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Pebl is seeking a GTM Analytics Senior Manager to join the Revenue Operations team, reporting to the Director of Revenue Operations. This role is critical to scaling Pebl's go-to-market engine through process improvement, systems optimization, and data-driven decision-making.
Key responsibilities include:
GTM Performance & Analytics: Analyze campaign performance, lead conversion, and sales pipeline metrics to identify revenue improvement opportunities. Build and maintain dashboards tracking campaign ROI, cost per lead, customer acquisition cost, funnel conversion, pipeline by source, and attribution. Partner with Marketing and Revenue leadership to translate performance data into actionable recommendations. Support GTM planning and forecasting by establishing targets and improving pipeline predictability.
Systems & Tools: Optimize the marketing technology stack including CRM, marketing automation, analytics, and intent platforms. Improve data quality, system integrations, audience segmentation, and reporting infrastructure. Support evaluation and implementation of new GTM technology and AI initiatives. Establish governance for campaign tracking, lead data, consent management, and system usage.
GTM Process Optimization: Identify operational inefficiencies across the GTM lifecycle and design scalable solutions. Improve core processes including campaign planning, lead capture, scoring, routing, nurturing, attribution, and sales handoffs. Standardize workflows, documentation, and taxonomy. Drive adoption of GTM operations best practices across teams.
Cross-Functional Execution: Collaborate with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Product teams. Support planning initiatives including audience segmentation, campaign strategy, and budget allocation. Strengthen Marketing-Sales alignment by defining lead stages, qualification criteria, and SLAs. Prepare leadership reporting and presentations.
Required qualifications: 4-7 years in Marketing Operations or GTM Operations at a startup or technology company. Strong analytical and problem-solving skills. Proficiency with marketing tools (Inflection, Marketo), CRM platforms (Salesforce, HubSpot), SQL, and data visualization tools (Looker, Tableau). Excellent communication and cross-functional collaboration skills. Comfortable in fast-paced, high-growth environments.
