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SoFi is seeking a Senior Manager of Member Acquisition to drive growth of SoFi Plus, the company's financial services subscription offering. This role owns the end-to-end acquisition strategy and execution roadmap, working across member and prospect channels to accelerate subscriber growth.
Key responsibilities include: sizing addressable market opportunities and defining customer segments; developing and optimizing member signup experiences across product, marketing, design, and engineering teams; building measurement frameworks to track impression coverage, placement performance, and optimization targets; and translating data into actionable insights that drive growth and alignment.
You will partner cross-functionally with Product, Marketing, Data Science, Design, Engineering, Operations, Legal, and Compliance to launch new acquisition placements, manage timelines, surface dependencies, and communicate progress to senior leadership. The role requires strong analytical capabilities—comfort with large datasets, funnel metrics, segmentation, experimentation, and performance reporting—combined with the ability to lead initiatives in a fast-paced, ambiguous environment.
This is a highly analytical and strategic role for someone who can translate data into growth, drive cross-team alignment, and create executive-ready updates on acquisition performance and business impact. You'll own all-up placement and impression performance, identify high-impact opportunities, and create operating mechanisms that improve transparency and accountability across acquisition workstreams.
