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Trulioo is a global leader in digital identity verification, enabling organizations to onboard customers, optimize costs, and combat fraud. The company verifies over 5 billion people and 700 million business entities across 195 countries and is headquartered in Vancouver with hubs in San Diego and Dublin.
Reporting to the Head of Marketing, you will build and run the demand generation and account-based marketing motion that acquires net-new mid-market and enterprise accounts, alongside the lifecycle marketing strategy that grows and retains existing accounts. You'll operate one unified funnel with shared top-of-funnel targets, inherit the existing events team on day one, and hire the rest of the function. SDRs sit within the sales organization, so you'll build a tight, day-to-day working relationship with that team rather than managing them directly. This role carries the highest accountability against marketing's pipeline and revenue goals.
Key responsibilities include: owning demand generation and ABM strategy for net-new mid-market and enterprise acquisition; building and running lifecycle marketing that grows and retains existing accounts in partnership with customer success and sales; owning funnel targets and funnel hygiene end-to-end; leading the events team and connecting event programs directly to pipeline outcomes; hiring and structuring the growth marketing team; and leveraging AI and emerging technologies to improve productivity and streamline workflows. You'll build and introduce shared AI-enabled workflows for testing, targeting, and campaign construction that the wider growth team adopts and improves over time.
The role is based in Vancouver on a hybrid model (3 days per week in office), with openness to fully remote candidates based in the United States or Canada for the right fit. This is a full-time, permanent position.
Requirements:
- Bachelor's degree in marketing, business, or a related field, or equivalent experience
- 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing, with direct ownership of pipeline and revenue targets (not just campaign execution)
- Strong cross-functional operating skill, building trust and alignment with sales, customer success, RevOps, and finance without formal authority
- Direct experience selling into mid-market and enterprise accounts, with comfort owning a full funnel spanning demand generation and lifecycle marketing
- Experience building a lean, AI-enabled team from a small base, including hiring and structuring a function rather than managing one that already exists
- Marketo power-user level capability for building and executing complex marketing automation workflows
- Salesforce working fluency sufficient to direct the build and judge whether it's right
- SQL proficiency as a strong advantage for pulling and interpreting funnel data
- Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models that others adopt and build on, with real results attached
Nice to have:
- Background in fintech, identity, compliance, or another regulated B2B category
- Direct experience with ABM platforms such as Demandbase or 6sense
- Experience with GTM engineering tools like Clay or building no-code automations connecting CRM, enrichment, and outbound systems
