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Trulioo, a global leader in digital identity verification serving 5+ billion people across 195 countries, is seeking a Senior Manager of Revenue Marketing to build and lead the demand generation and account-based marketing function. Reporting to the Head of Marketing, you will own the complete revenue marketing motion—from net-new mid-market and enterprise acquisition through lifecycle marketing that grows and retains existing accounts.
Key responsibilities include:
- Owning demand generation and ABM strategy for mid-market and enterprise acquisition, including channel selection and campaign execution
- Building and running lifecycle marketing programs in partnership with customer success and sales for account expansion
- Managing funnel targets and funnel hygiene end-to-end, establishing day-to-day working relationships with SDR leadership on lead scoring, handoff, and account targeting
- Leading the inherited events team and connecting event programs directly to pipeline outcomes
- Hiring and structuring the growth marketing team from a small base, designing the function rather than managing an existing one
- Leveraging AI and emerging technologies to improve productivity, streamline workflows, and build AI-enabled workflows for testing, targeting, and campaign construction that the wider team adopts
- Driving continuous improvement using real results to guide refinement
This role carries the highest level of accountability against marketing's pipeline and revenue goals. You'll operate one funnel with one shared set of top-of-funnel targets and build tight, day-to-day working relationships across sales, customer success, RevOps, and finance without formal authority over every function you touch.
Trulioo is headquartered in Vancouver with strategic hubs in San Diego and Dublin. The company is a BC Top Employer for the second consecutive year and fosters a culture of collaboration, open communication, and a people-first workplace. The role is based in Vancouver on a hybrid model (3 days per week in office), with openness to fully remote candidates in the US or Canada for the right fit.
REQUIREMENTS:
- Bachelor's degree in marketing, business, or related field, or equivalent experience
- 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing with direct ownership of pipeline and revenue targets (not just campaign execution)
- Strong cross-functional operating skills, building trust and alignment with sales, customer success, RevOps, and finance without formal authority
- Direct experience selling into mid-market and enterprise accounts with comfort owning a full funnel spanning demand generation and lifecycle marketing
- Experience building a lean, AI-enabled team from a small base, including hiring and structuring a function rather than managing an existing one
- Power-user proficiency with Marketo (building and executing complex marketing automation workflows)
- Working fluency with Salesforce (sufficient to direct builds and judge fit)
- SQL capability for pulling and interpreting funnel data (strong advantage)
- Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models that others adopt and build on, with real results attached
NICE TO HAVE:
- Background in fintech, identity, compliance, or other regulated B2B categories
- Direct experience with ABM platforms (Demandbase, 6sense, or comparable)
- Experience with GTM engineering tools like Clay or building no-code automations connecting CRM, enrichment, and outbound systems
