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Trulioo, a global leader in digital identity verification, is seeking a Senior Manager of Revenue Marketing to build and lead the demand generation and account-based marketing function. Reporting to the Head of Marketing, you will own the end-to-end strategy for acquiring net-new mid-market and enterprise accounts, while also driving lifecycle marketing to grow and retain existing customers.
Key responsibilities include:
- Owning demand generation and ABM strategy for mid-market and enterprise acquisition, from channel selection through execution
- Building and running lifecycle marketing programs in partnership with customer success and sales
- Managing funnel targets and funnel hygiene, establishing day-to-day working relationships with SDR leadership on lead scoring and account targeting
- Leading the inherited events team and connecting event programs directly to pipeline outcomes
- Hiring and structuring the growth marketing team from a small base, designing the function rather than managing an existing one
- Leveraging AI and emerging technologies to improve productivity, streamline workflows, and identify continuous improvement opportunities
- Building AI-enabled workflows for testing, targeting, and campaign construction that the broader team adopts and refines
You will operate one unified funnel with shared top-of-funnel targets and carry the highest level of accountability against marketing's pipeline and revenue goals. This role requires strong cross-functional collaboration with sales, customer success, RevOps, and finance without formal authority over all functions you touch.
Trulioo is headquartered in Vancouver with strategic hubs in San Diego and Dublin. The company supports a hybrid model with staff typically working three days per week in the office. The organization has been recognized as a BC Top Employer for two consecutive years and emphasizes a people-first, collaborative culture.
REQUIREMENTS:
- Bachelor's degree in marketing, business, or related field, or equivalent experience
- 8+ years of B2B SaaS demand generation, ABM, or growth marketing experience with direct ownership of pipeline and revenue targets (not just campaign execution)
- Strong cross-functional operating skills, building trust and alignment with sales, customer success, RevOps, and finance
- Direct experience selling into mid-market and enterprise accounts with comfort owning a full funnel spanning demand generation and lifecycle marketing
- Experience building a lean, AI-enabled team from a small base, including hiring and structuring a function
- Power-user proficiency with Marketo (complex marketing automation workflows)
- Working fluency with Salesforce sufficient to direct builds and evaluate fit
- SQL capability to pull and interpret funnel data independently
- Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models that others adopt and build upon, with measurable results
NICE TO HAVE:
- Background in fintech, identity, compliance, or other regulated B2B categories
- Direct experience with ABM platforms (Demandbase, 6sense, or comparable)
- Experience with GTM engineering tools like Clay or no-code automations connecting CRM, enrichment, and outbound systems
