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Restaurant365 is seeking a Senior Manager of Marketing Operations to lead the systems, data, and processes behind the company's demand generation engine. This role owns lead flow from first touch to sales handoff, including HubSpot and Salesforce administration, lead scoring and routing, campaign tracking, and executive reporting. The successful candidate will set the direction for how the MOPs team leverages AI, build AI agents and automated workflows, and train the team to develop and maintain them.
Key responsibilities include managing and developing Marketing Operations team members with clear priorities and performance coaching; optimizing the marketing technology stack (HubSpot, Salesforce, LeanData, Allgood, ZoomInfo, 6sense, Qualified, Active.ly) using automation and AI to improve workflows, segmentation, lead scoring, reporting, and data quality; partnering with Marketing leadership to implement consistent definitions and reporting for lead scoring, campaign attribution, funnel efficiency, and conversion benchmarks; improving cross-functional processes and reporting standards across Marketing, Sales, and Customer Support; maintaining marketing attribution and reporting frameworks including multi-touch attribution and campaign ROI analysis; leading marketing automation platform implementations and migrations, particularly HubSpot; owning HubSpot as the marketing automation platform and keeping it in sync with Salesforce; coordinating Partner Relationship Manager implementation in Salesforce; improving lead management, routing, conversion, and SLAs through process enhancements; managing marketing technology vendors and supporting platform evaluations; partnering with Revenue Operations and Finance on revenue planning and forecasting; deciding where AI replaces manual work in lead management, reporting, and campaign operations; owning campaign tracking including UTM standards and offline conversion events; supporting XDR/SDR operations including lead routing and SLAs; and traveling nationally at least 15% of the time.
The role reports to the VP of Revenue Operations and works daily with Demand Generation leadership, coordinating with Sales, Sales Development, Customer Support, and Finance.
Requirements:
- 7+ years of experience in Marketing Operations, Revenue Operations, or related fields, including 2+ years of people management or team leadership experience
- Experience coaching team members and coordinating cross-functional work in a B2B environment
- Hands-on marketing analytics experience, including translating complex data into actionable reporting and recommendations
- Hands-on experience with LLM tools and APIs, connectors such as MCP, and automation platforms such as Zapier or n8n
- Hands-on HubSpot administration (experience migrating from another marketing automation platform is a plus)
- Has built and shipped AI agents or LLM workflows in a go-to-market setting
- Experience supporting XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting
- Strong working knowledge of Salesforce, marketing attribution tools (such as Marketo Measure), and data orchestration platforms
- Solid understanding of lead management, funnel performance, and B2B revenue cycles
- Ability to implement scalable processes and measure their operational and business impact
- Strong analytical skills, including building dashboards, reports, and performance models
- Experience coordinating vendor relationships, platform evaluations, and system integrations
- Effective communication and stakeholder management
Preferred:
- Experience migrating from another marketing automation platform to HubSpot
- Experience with partner or channel programs and a Partner Relationship Manager in Salesforce
AI Fluency:
- Drives AI adoption to improve team quality, speed, and focus, sharing outcomes with partners and leadership through AI-assisted enrichment, list building, and automated campaign and funnel reporting using approved tools such as Glean and Claude.
