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Salary: USD 130,000 - 150,000 / annual
Axios is seeking a Senior Manager of Experience Optimization to own the conversion layer of its subscription and audience funnel. You will lead the optimization of subscription, registration, and paywall experiences across Axios's national and local news products, reporting to the SVP of Audience & Growth.
Key responsibilities include owning the performance and optimization of Axios's subscription, registration, and paywall experiences; leading ongoing experimentation across offers, messaging, templates, and access rules to improve conversion rates; and serving as the subject matter expert for the Piano paywall platform. You will establish conversion benchmarks, reporting, and scalable optimization processes across the business.
You will design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion. This includes partnering with Audience Insights and Lifecycle Marketing teams to strengthen first-party data collection and personalization, and building a prioritized experimentation roadmap using data and testing to drive continuous improvement.
Additionally, you will optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities. You will own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email channels.
Cross-functional leadership is central to this role. You will partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing teams to deliver high-impact growth initiatives. You will manage relationships with external vendors and internal stakeholders while driving a shared roadmap for onsite experience optimization, and champion a culture of experimentation by documenting learnings and scaling best practices across the Growth organization.
Required qualifications include 6+ years of experience in conversion rate optimization, growth marketing, growth product, or digital experience optimization; proven success improving conversion through A/B testing and experimentation; experience with subscription, membership, or digital media businesses; hands-on experience with paywall or subscription platforms (Piano preferred); strong analytical skills including funnel analysis and performance measurement; experience with marketing technology platforms such as Segment, Braze, or Sailthru; and excellent cross-functional collaboration and stakeholder management skills.
