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Attentive is an AI marketing platform for 1:1 personalization, unifying SMS, RCS, email, and push notifications to deliver bespoke customer experiences. The company partners with 8,000+ customers across 70+ industries, including major brands like Crate and Barrel and Urban Outfitters, and has been recognized by Deloitte's Fast 500, Forbes Cloud 100, and LinkedIn's Top Startups.
You will lead editorial and strategic communications strategy, spanning thought leadership, public relations, media relations, executive platforms, and cross-channel content activation. This is a high-impact role reporting directly to the Senior Director of Brand and Content Marketing, with one direct report focused on organic channels and brand reputation.
Key responsibilities include: leading PR strategy to secure consistent media coverage across tech, marketing, and business trades; serving as editorial lead for orchestrating content and storytelling across owned and social channels; developing and executing go-to-market communications plans for product launches, partnerships, and company milestones; building executive visibility programs for the CEO and key leaders across media, speaking, and social; supporting thought leadership content and keynote messaging; collaborating cross-functionally on brand narrative and positioning; managing PR agencies and overseeing PR measurement (share of voice, reputation tracking); owning crisis communications; and stewarding internal reputation through employee advocacy and employer branding.
You will think like a newsroom leader, activating storytelling across earned, owned, and social channels to drive measurable engagement and business impact. You'll partner closely with customer-facing teams, product, product marketing, and data and analytics to bring content to life holistically.
