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Salary: USD 138,000 - 190,000 / annual
Cloudflare is seeking a Senior Manager of Demand Marketing to lead demand generation and field marketing initiatives for the US Major Accounts segment. You will partner directly with sales leadership, sales operations, and GTM teams to design and execute high-impact pipeline generation programs, events, and account-focused marketing strategies targeting Global 2000 accounts.
In this role, you will own end-to-end responsibility for developing and coordinating a comprehensive omnichannel marketing approach for US Major Accounts. Your scope encompasses hosted field events, Account-Based Marketing (ABM), VIP and executive C-level events, and strategic inputs for full-funnel digital programs including paid search/social, webinars, and web strategy.
Key responsibilities include:
- Developing and executing multi-channel marketing plans aligned with US Major Accounts sales and pipeline targets, with ownership of budget management, execution, and reporting
- Partnering closely with enterprise sales leaders, account executives, and BDR leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with high-converting account engagement programs
- Directing enterprise-focused digital marketing strategy including LinkedIn advertising, programmatic display, and executive webinar series to capture and nurture high-intent enterprise accounts
- Implementing 1:1 ABM strategies for strategic accounts within the Majors segment
- Leading strategy, budget, vendor management, and execution for high-touch field programs including C-suite dinners and regional roundtables
- Coordinating with the Partner Marketing team on co-marketing initiatives and strategic partner alignment
Cloudflare is a leading internet infrastructure company that powers millions of websites and internet properties. The company runs one of the world's largest networks, protecting and accelerating internet applications without requiring hardware installation or code changes. Cloudflare has been recognized for its innovative culture and commitment to building a better internet.
REQUIREMENTS:
- Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization (cybersecurity, cloud, or networking preferred); minimum 5 years field marketing experience
- Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion
- Omnichannel digital and campaign expertise across full-funnel digital strategy, paid and earned media
- Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase)
- Thorough knowledge of enterprise lead-management processes, revenue attribution models, and marketing SLAs
- Demonstrated ability to manage budget with strong financial accountability and ROI optimization
- Strong cross-functional collaboration skills with ability to build relationships across organizational boundaries
- BA/BS degree in Marketing, Business, Communications, Engineering, or related field
- Remote work location with preference for NYC, Atlanta, Austin, or SF/Bay Area
