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Flexe is transforming the $1.5T logistics industry with a cloud-based marketplace connecting enterprise shippers and retailers to 1,300+ warehouse operators across North America. The company is building a new category around spot warehousing, creating a distinctive marketing challenge beyond typical software funnels.
You will own the complete demand generation engine, reporting to the VP of Marketing & RevOps. This is a hands-on, versatile role spanning digital marketing, marketing operations, campaign strategy, events, and sales enablement. You will set strategy and build campaigns yourself, leveraging AI to accelerate execution and close the gap between concept and launch.
Key responsibilities include: managing the paid media program end-to-end (budget, channels, audiences, creative) and directing the paid media agency; coordinating paid and organic efforts to create a unified visibility system; owning conversion tracking and attribution across all channels to tie spend to pipeline; partnering with RevOps on marketing automation, Salesforce reporting, lead routing, and funnel analytics; managing the martech stack and its budget; planning and launching integrated campaigns across paid, outbound, email, web, social, organic, and earned media; building AI-assisted outbound plays to convert buying signals into meetings; managing trade show strategy, sponsorships, and ROI; and maintaining sales enablement playbooks and campaign handoffs.
You will work closely with two marketing teammates—one focused on organic/inbound, another on messaging and content—plus external partners including a paid media agency and PR firm. The team is small and tight-knit; you will help shape how work divides in your first quarter. The mandate is fixed: own the demand engine, the budget, and the pipeline number it produces.
This role offers genuine ownership: you control the budget, channels, metrics, and agility to pivot weekly based on data. Experience in B2B technology or logistics is a plus. You should thrive in a hands-on environment where you build campaigns yourself using modern tools and AI, rather than delegating everything.
